There are many channels of PPC
Not to confuse things, while most PPC is considered to be priced as “cost per click” or CPC, there are variants that fall under PPC that are not really pay per click at all, but rather; pay per view or pay per impression. These pay per impression type of campaigns are used more for branding and less for lead generation. This would be called CPM or CPI – cost per impression. This is usually charged in a cost per one thousand impressions.
Search Engine Marketing (SEM)
The goal of search engine marketing (SEM) campaigns, is for your company’s websites to rank at the top of any potential customer’s search results page in Google, Yahoo and Bing. This means taking a proactive approach to advertising, targeting users who actively search your industry related keywords.
Paid search is a powerful way to get your advertising up immediately and to have the most prominence on the SERP (search engine results page). With search marketing, you can address multiple objectives; find customers at all stages of the buying cycle, create brand awareness, generate sales and gain new customer acquisitions.
Our goal through-out the SEM process – whether with SEO or PPC – is to cost effectively help you meet your goals and with the proper ongoing optimization of the data we generate, we can yield high conversion rates, with an ever increasing ROI.