Digital marketing is a constantly changing industry, so what might be true one day can completely change the next. Fortunately, there are so many digital experts on social media that keep us updated with the latest changes, best practices, and what to expect going forward. If you’re trying to stay on top of what’s happening in the world of SEO, PPC, social media, and other forms of digital marketing, we have you covered.
Here are the top digital marketing experts to follow on social media:
1. Rand Fishkin, Sparktoro
Rand Fishkin is the founder of Moz, the leading search engine optimization (SEO) industry hub for campaign-based marketing tools. He has since founded a new software startup called Sparktoro. Rand basically knows everything there is to know about SEO and shares his insight and knowledge through his Whiteboard Friday episodes on Moz and helpful tips on social media.
Follow Rand on Twitter @randfish.
2. John Mueller, Google
As a Google insider, John Mueller shares some of the best analytics tips directly from the source. He also hosts public office hours to answer questions related to Google updates and crawling and indexing sites, which is super helpful for digital marketers.
Check him out on Twitter @JohnMu.
3. Gary Illyes, Google
One of Google’s top insiders when it comes to SEO, Gary Illyes is a staple in the digital marketing community. He shares insightful tips and publishes relevant articles related to Google Search Console and indexing. He’s definitely the go-to person when it comes to Google algorithm updates and how they might affect your search results.
Follow Gary on Twitter @methode.
4. Barry Schwartz, Search Engine Roundtable
If you have any questions related to SEO, chances are Barry Schwartz has written an in-depth blog that breaks it down on Search Engine Land or Search Engine Watch. He also has his own company, RustyBrick, and SEO-centric blog, Search Engine Roundtable, where he shares tips on how to make the most of your SEO campaigns.
Follow Barry on Twitter @rustybrick.
5. Danny Sullivan, Search Engine Land & Google
Danny Sullivan is the co-founder of Search Engine Land, the go-to publisher of SEO, paid advertising, and online marketing updates. He is Google’s official public liaison of search and regularly shares the latest in all things related to Google search and algorithm updates through social media. If there’s something you need to know, Danny is already talking about it.
Follow Danny on Twitter @searchliaison.
6. Dan Zarella, HubSpot
Dan Zarella is an award-winning social media expert who regularly publishes social media marketing insight on Hubspot, an inbound marketing software company that helps businesses achieve goals by making sales a more human process. He has also published four books on social media marketing.
See some of Dan’s social media tips on Twitter @danzarella.
7. Brian Dean, Backlinko
Brian Dean is huge in the SEO industry for his incredibly in-depth SEO articles, as well as developing new SEO techniques that deliver successful results. He often shares step-by-step tips on how to get higher ranking in Google, which is great for SEO experts and newbies alike.
Follow Brian on Twitter @backlinko.
8. Pam Moore, Marketing Nutz
Not only is Pam Moore the CEO of Marketing Nutz, but she was also named one of the top 10 social media influencers by Forbes! She shares some very insightful tips and ideas about online marketing that can help you achieve your business goals from a digital perspective. From content marketing to social media training, Pam is the one to follow.
Check her out on Twitter @PamMktgNut.
9. Kirk Williams, ZATO Marketing
As the owner of ZATO Marketing, Kirk Williams is an expert when it comes to PPC-related topics and tips. As an added bonus, Kirk posts the most humorous PPC memes and gifs that all digital marketers will appreciate.
See what we’re talking about by following Kirk on Twitter @PPCKirk.
10. Ginny Marvin, Search Engine Land
Ginny is a paid media guru and covers all the PPC stories published by Search Engine Land. She not only stays on top of every update in the paid media industry, she breaks them down so you understand what these changes mean, why they were done, and how they will affect you.
Follow Ginny on Twitter @ginnymarvin.
Even if you’re not an expert when it comes to digital marketing, adding this group on Twitter will get you up to speed! If you want to learn more about digital marketing and how Levy Online can help you achieve your goals, shoot us a message! We’d love to discuss what our team can do for you.