When it comes to your digital paid advertising campaigns, are you testing your ads against one another for optimal performance? Split testing your ads can offer insight on how to maximize ROI and how your target audience will respond to … Continued

Digital marketing is a constantly changing industry, so what might be true one day can completely change the next. Fortunately, there are so many digital experts on social media that keep us updated with the latest changes, best practices, and … Continued

There’s no denying that digital marketing is a robust industry that can have a significant effect on your business. This includes strategies such as pay-per-click marketing (PPC), search engine optimization (SEO), banner advertising, content marketing and other advertising methods that … Continued

A call to action (CTA) is very important in the world of digital marketing. A CTA is a tool that is supposed to elicit a quick response or a sales action by the lead or interested party. In digital marketing, … Continued

We’ve all seen clever hashtags used across social media every day, but do they really make a difference when it comes to digital marketing? The answer is yes; however, it’s not as simple as just choosing hashtags randomly and dropping … Continued

Every successful business leader understands the importance of intelligent marketing. In the digital world, this comes in the form of pay-per-click advertising campaigns, or PPC. Before we define what cost-per-click (CPC) is, we’ll need to give you a little background … Continued

While there wasn’t any “mobilegeddon” to speak of in the the PPC world, our paid marketing team is constantly evolving our strategies to keep up with the growing number of mobile users. The mindset of a mobile user is often … Continued