If you’re new to digital marketing and search engine optimization (SEO), the amount of information coming your way can be a little overwhelming. Outside of understanding the concepts behind SEO marketing, there are countless terms you may not be familiar … Continued

All of us have seen a Google search results page with a short selection of text featured at the top, above the number one organic position. This selection is called a featured snippet, and it’s Google’s way of answering a … Continued

When it comes to SEO strategies, content plays a significant role in driving organic traffic to your website. Since the very beginning of search engines and SEO, there has been an ongoing discussion as to whether it’s more valuable to … Continued

If you want to drive local business by using a location-based strategy, most marketing professionals agree that the easiest way to get started is to create a Google My Business listing. Once you have that established, there are several ways … Continued

Digital marketing is a constantly changing industry, so what might be true one day can completely change the next. Fortunately, there are so many digital experts on social media that keep us updated with the latest changes, best practices, and … Continued

There’s no denying that digital marketing is a robust industry that can have a significant effect on your business. This includes strategies such as pay-per-click marketing (PPC), search engine optimization (SEO), banner advertising, content marketing and other advertising methods that … Continued

When it comes to finding qualified talent, it can be a challenge to land the perfect candidate that checks all your boxes. But what about promoting internally? It’s so essential, and often understated, to recognize initiative and ambition within your … Continued

As commerce and sales shift more and more into the cyber world, many businesses seek out a niche and work hard to market themselves and build their brand following. One way to do that is to garner and receive positive … Continued

A call to action (CTA) is very important in the world of digital marketing. A CTA is a tool that is supposed to elicit a quick response or a sales action by the lead or interested party. In digital marketing, … Continued