If you want to drive local business by using a location-based strategy, most marketing professionals agree that the easiest way to get started is to create a Google My Business listing. Once you have that established, there are several ways … Continued

Digital marketing is a constantly changing industry, so what might be true one day can completely change the next. Fortunately, there are so many digital experts on social media that keep us updated with the latest changes, best practices, and … Continued

There’s no denying that digital marketing is a robust industry that can have a significant effect on your business. This includes strategies such as pay-per-click marketing (PPC), search engine optimization (SEO), banner advertising, content marketing and other advertising methods that … Continued

When it comes to finding qualified talent, it can be a challenge to land the perfect candidate that checks all your boxes. But what about promoting internally? It’s so essential, and often understated, to recognize initiative and ambition within your … Continued

As commerce and sales shift more and more into the cyber world, many businesses seek out a niche and work hard to market themselves and build their brand following. One way to do that is to garner and receive positive … Continued

A call to action (CTA) is very important in the world of digital marketing. A CTA is a tool that is supposed to elicit a quick response or a sales action by the lead or interested party. In digital marketing, … Continued

If you happened to notice a change in the number of Yelp reviews for your business in recent months, you’re definitely not alone. It seems as though Yelp made an update in late 2018 to their recommendation software that’s causing … Continued

As we head into 2019, it’s more important than ever to understand the top-tier ranking factors that will land your website on page one. Backlinks continue to be one of the most vital ways search engines rank a website, but … Continued

We’ve all seen clever hashtags used across social media every day, but do they really make a difference when it comes to digital marketing? The answer is yes; however, it’s not as simple as just choosing hashtags randomly and dropping … Continued