It can be challenging for some small business owners to fully understand how beneficial SEO can be for their companies. With all the dollars and hard work personally invested in the business, SEO services might seem like a luxury expense to those who don’t know much about it. But applying consistent SEO strategies to a small business website can be an incredible advantage over the competition and will increase organic traffic, conversion rates and return on your initial investment much more quickly.
Bring in More Targeted Leads
The biggest bullseye when it comes to SEO is being able to generate more organic traffic to your website using different strategic approaches and tools. But what does that really mean for business? The keyword here is “organic”. You want people who are already searching for the specific product or service you offer to be directed to your website. These are not people aimlessly browsing and just happen to click on your page. They are consumers actively searching for something in particular, and will likely make the purchase once they’ve found it. This is where SEO comes in. When a strong SEO strategy is implemented the right way, your page will rank highly in search engine results for the terms that are most relevant to your business and industry, ultimately driving traffic and boosting sales.
Optimize Website for User-Experience
Part of what goes into ranking higher in search engine results pages (SERPs) is having a user-friendly website. Search engines, such as Google and Yahoo, “crawl” your site’s code to determine how easy or difficult it will be for users to navigate, then favor the sites that load quicker, have an uncluttered appearance and provide relevant content, among other things. Applying basic SEO techniques can make a huge difference when it comes to the user experience and will make sure your website is structured exactly how the search engines like to see them. Apart from better rankings, a well-built website will catch and hold the attention of users who may then return regularly or recommend your site to others.
Build Stronger Brand Awareness
Just because you run a small business doesn’t mean you can’t play with the “big boys”. One of the greatest advantages of implementing a successful SEO campaign is finding yourself on the more equal footing with the larger, well-known companies in your industry. When your website appears on the first results page of a major search engine, users are much more likely to respect your brand and see you as a legitimate competitor to the more recognizable brands. A strong web presence goes a long way with customer trust. Now add in your well-structured, user-friendly website that offers engaging content to answer your prospective customers’ questions, and you have potential to really stand out from the crowd using SEO tactics.
Take Your Business to the Next Level
When it comes to marketing strategies, SEO is the most valuable and cost-efficient way to push your business forward in the digital realm. Better search engine results will lead to more targeted traffic, higher conversion rates, enhanced brand recognition, and more loyal customers, all by having an SEO-optimized website. Both technical and on-page SEO strategies have proven to effectively and consistently deliver these results when done the right way. Sound complicated? The truth is it can be, but professionals who truly live and breathe SEO are passionate about what they do and are on top of the latest SEO techniques and trends that will improve your SERP rankings.
Our Levy Online team has experience in every aspect of SEO and the best ways to implement these techniques. Working across different industries and markets, our SEO experts can help grow your company from a small, local business to a strong, competitive brand that earns top rankings for the most important key terms related to your industry. Contact our team to learn more about how we can partner with you to build a personalized plan that will optimize your business.