Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Levy Online: Levy Online is a full-service digital marketing agency based in Las Vegas with dedicated teams in every field to build custom digital marketing strategies for our clients. Our team comprises experts in every aspect of data-driven digital marketing, including SEO(search engine optimization), PPC advertising, social media marketing, CRO, Organic Social Media management, and website design. Levy Online is a Google Preferred Partner Agency in the top 3% of Agencies Globally. The Levy family of companies has served clients nationwide for over 35 years. We offer a unique combination of core competencies that address many different areas of marketing, are conveniently located, and are all under one roof. Get in touch today to see how we can help.

## Sitemaps
[XML Sitemap](https://www.levyonline.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Pages
- [Answer Engine Optimization](https://www.levyonline.com/services/ai-seo/answer-engine-optimization/): Answer Engine Optimization (AEO) helps your brand appear in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, and other platforms. Levy Online's AEO services combine content optimization, schema implementation, and authority building to increase AI visibility, citations, and conversions.
- [AI SEO](https://www.levyonline.com/services/ai-seo/): AI SEO services help businesses increase visibility across Google AI Overviews, ChatGPT, Perplexity, and other AI-powered search platforms. Levy Online combines content optimization, AEO, GEO, technical SEO, and authority building to drive qualified traffic, citations, and long-term organic growth.
- [Senior Living Marketing Agency](https://www.levyonline.com/industries/senior-living/): A senior living marketing agency helps communities attract and convert prospective residents using digital marketing strategies built specifically for the senior living market. At Levy Online, that means data-driven SEO, paid advertising, social media, and conversion optimization working together to grow occupancy. Done right, digital marketing for senior living communities turns online interest into tours and signed leases. Most senior living operators who struggle with low lead volume or empty units assume the problem is demand. It rarely is.
- [E-Commerce SEO Services That Drive Revenue Growth](https://www.levyonline.com/services/seo/ecommerce/): E-commerce SEO services are the difference between an online store that thrives and one that gets buried on page two of Google. If you sell products online, you already know the problem: competition is fierce and paid advertising costs keep climbing.
- [Food & Beverage Marketing Agency](https://www.levyonline.com/industries/food-and-beverage/): A food & beverage marketing agency is a specialized team that helps food and beverage businesses attract customers, build a strong brand identity, and boost sales through proven digital marketing strategies. Maybe you have a great product but the right people still aren't finding it. You're not alone, and that gap is exactly what we fix.
- [Construction Company Digital Marketing Services](https://www.levyonline.com/industries/construction/): Reach potential customers online with targeted digital ad campaigns for quick and measurable results. Learn about our digital advertising services here.
- [E-Commerce Digital Marketing Services](https://www.levyonline.com/industries/ecommerce/): Most ecommerce businesses share the same frustration: traffic that does not convert, wasted ad spend on the wrong audiences, and marketing efforts that fail to move the needle on ecommerce sales. Ecommerce digital marketing services exist to solve that gap, connecting your products with the right potential customers when they are ready to buy. 
- [Orthopedic Digital Marketing Services](https://www.levyonline.com/industries/healthcare/orthopedic/): Reach potential customers online with targeted digital ad campaigns for quick and measurable results. Learn about our digital advertising services here.
- [Digital Marketing For Transportation And Logistics Companies](https://www.levyonline.com/industries/transportation-logistics/): Transportation and logistics companies operate in a market defined by thin margins, long sales cycle, and a growing pool of competitors fighting for the same contracts. The companies that win new business consistently are the ones showing up where logistics buyers are actually looking, on Google, on LinkedIn and in the AI search tools that are reshaping how procurement decisions happen.
- [Hotel SEO Services](https://www.levyonline.com/industries/hospitality/hotel/): Reach potential customers online with targeted digital ad campaigns for quick and measurable results. Learn about our digital advertising services here.
- [Las Vegas Web Design](https://www.levyonline.com/services/las-vegas-web-design/): A professional website gives you a competitive edge with better functionality and improved visibility. Learn about our web development services here.
- [Travel and Tourism Digital Marketing Services](https://www.levyonline.com/industries/travel-and-tourism/): Travel and tourism digital marketing services help tour operators, destination marketing organizations, and hospitality brands attract the right audience, drive direct bookings, and maximize every dollar of ad spend. 
- [Pest Control Digital Marketing Services](https://www.levyonline.com/industries/pest-control/): Pest control digital marketing services put your business in front of homeowners at the exact moment they need help, whether that's a termite scare at 2 a.m. or a routine ant prevention search on a Saturday morning. At Levy Online, we pair deep understanding of the pest control industry with performance marketing that drives revenue, not just clicks.
- [HVAC Digital Marketing Services](https://www.levyonline.com/industries/hvac/): Struggling with online growth for your HVAC business? Levy Online provides HVAC marketing services to increase leads and improve your website’s performance.
- [Digital Marketing for Landscapers](https://www.levyonline.com/industries/landscaping/)
- [Restaurant Digital Marketing Services](https://www.levyonline.com/industries/restaurants/): Drive more diners to your restaurant with data‑driven digital marketing strategies designed for visibility, engagement, and growth. From SEO to social media and paid ads, we help restaurants stand out and stay booked.
- [Ultimate Guide to Digital Marketing](https://www.levyonline.com/ultimate-guide-to-digital-marketing/): Optimize your website in a way that helps you outrank the competition and drive traffic to your site with our proven SEO services. Learn more here!
- [Hospitality Digital Marketing Services](https://www.levyonline.com/industries/hospitality/): Struggling to reach your audience and goals? Levy Online specializes in entertainment industry marketing services to take your business to the next level.
- [Credit Unions Digital Marketing Services](https://www.levyonline.com/industries/credit-unions/): A professional website gives you a competitive edge with better functionality and improved visibility. Learn about our web development services here.
- [Auto Repair Digital Marketing Services](https://www.levyonline.com/industries/auto-repair/): A professional website gives you a competitive edge with better functionality and improved visibility. Learn about our web development services here.
- [Generative Engine Optimization (GEO) Services](https://www.levyonline.com/services/generative-engine-optimization-geo-services/): A professional website gives you a competitive edge with better functionality and improved visibility. Learn about our web development services here.
- [Healthcare Marketing Services](https://www.levyonline.com/industries/healthcare/): Marketing in the healthcare industry comes with its own set of unique challenges. HIPAA compliance and a highly competitive landscape mean you need to become your own expert to stand out.
- [Channel Overlap & Programmatic Lift](https://www.levyonline.com/case-studies/channel-overlap-programmatic-lift/): We used cutting-edge 3M VAS design software to create clean, high-contrast programmatic ads. See how these designs performed against more traditional digital ad layouts.
- [Personal Injury Lawyer SEO](https://www.levyonline.com/services/seo/personal-injury-lawyer/): A professional website gives you a competitive edge with better functionality and improved visibility. Learn about our web development services here.
- [Dental SEO Services](https://www.levyonline.com/services/seo/dental/): Reach potential customers online with targeted digital ad campaigns for quick and measurable results. Learn about our digital advertising services here.
- [Bankruptcy Lawyers SEO](https://www.levyonline.com/services/seo/bankruptcy-lawyer/): Our local SEO services for bankruptcy law firms help lawyers get genuine leads. Reach more clients seeking debt relief with our tailored strategy.
- [Franchise Marketing](https://www.levyonline.com/services/franchise-marketing/): Optimize your website in a way that helps you outrank the competition and drive traffic to your site with our proven SEO services. Learn more here!
- [Glossary](https://www.levyonline.com/glossary/): Glossary
- [TV Advertising for Attorneys on Connected TV: A Sample Strategy](https://www.levyonline.com/industries/legal/tv-advertising-for-attorneys-sample-strategy-connected-tv/): How do you run TV Advertising for your law firm? We recommend utilizing modern advertising technology that only shows your law firm's television ad to relevant homes! How do you merge the emotional impact of video advertising with the data, targeting and tracking of digital advertising? Leveraging Connected TV/OTT is crucial to accomplishing your goals. If this format of advertising isn't in your marketing plan, at this point in time it's an opportunity cost.
- [Professional CTV Advertising Services](https://www.levyonline.com/services/ctv-advertising/): Connected TV (CTV) and Over-The-Top (OTT) advertising provides many benefits compared to traditional advertising, such as cost savings, targeted audiences that enhance campaign effectiveness, and the ability to leverage superior analytics to reach your desired audience with precision.
- [Local SEO](https://www.levyonline.com/services/local-seo/): A professional website gives you a competitive edge with better functionality and improved visibility. Learn about our web development services here.
- [Careers – Jr. SEO Specialist](https://www.levyonline.com/careers/jr-seo-specialist/): We hire nationally, looking for bright, driven individuals who live and breathe digital advertising, SEO, social media marketing, and web design. Learn more!
- [Careers – SEO Account Manager](https://www.levyonline.com/careers/seo-account-manager/): We hire nationally, looking for bright, driven individuals who live and breathe digital advertising, SEO, social media marketing, and web design. Learn more!
- [SEO For Lawyers](https://www.levyonline.com/services/seo/lawyer/): A professional website gives you a competitive edge with better functionality and improved visibility. Learn about our web development services here.
- [Our Leadership Team](https://www.levyonline.com/about/leadership/): Nick began his career in paid search back in 2007 as a part of a 13-member Google ETO team, the success of which expanded the operation for Google across several countries and continents today. He is experienced in building and managing thousands of digital marketing campaigns in various verticals, ranging from a few thousand dollars to multi-million dollar spends. A seasoned global traveler who has lived and worked in multiple countries, Nick will jump at any chance to explore new places with his wife and children.
- [Landing](https://www.levyonline.com/landing/): If you’re hoping to improve your legal website’s rankings in search engine results pages (SERPs), Levy Online specializes in working with law firms to build a robust SEO strategy and online presence that organically outranks the competition.
- [Careers](https://www.levyonline.com/careers/): We hire nationally, looking for bright, driven individuals who live and breathe digital advertising, SEO, social media marketing, and web design. Learn more!
- [COVID-19 Recovery](https://www.levyonline.com/case-studies/covid-19-recovery/): After the pandemic, many businesses were cautious about returning to a regular digital ad strategy. Learn how our sensitive approach gave our client an edge over the competition.
- [About Us](https://www.levyonline.com/about/): Learn about Levy Online Digital Marketing Agency in Las Vegas and how our comprehensive approach to online marketing sets us apart from the competition.
- [Portfolio](https://www.levyonline.com/portfolio/): Look at our portfolio of previous clients' website designs and previous digital advertising advertisements. Explore different looks and layouts now.
- [Fremont Street Experience](https://www.levyonline.com/case-studies/fremont-street-experience/): We used cutting-edge 3M VAS design software to create clean, high-contrast programmatic ads. See how these designs performed against more traditional digital ad layouts.
- [Case Studies](https://www.levyonline.com/case-studies/): We provide our clients with the highest digital marketing expertise to help their businesses grow in this competitive market. Explore our previous case studies.
- [Legal](https://www.levyonline.com/industries/legal/): Struggling with online success for your law firm? Levy Online provides legal marketing services to increase client leads and your website’s performance.
- [UI/UX Design](https://www.levyonline.com/services/ui-ux-design/): Great UI/UX design keeps customers engaged, generates positive experiences with your content, and benefits your business. Learn more here.
- [CRO](https://www.levyonline.com/services/cro/): Conversion Rate Optimization (CRO) keeps customers engaged and improves your bottom line. Find out how optimizing your website can boost your business.
- [Web Development](https://www.levyonline.com/services/web-development/): A professional website gives you a competitive edge with better functionality and improved visibility. Learn about our web development services here.
- [Social Media Marketing](https://www.levyonline.com/services/social-media-marketing/): Social media marketing is a powerful and versatile approach to building brand awareness and credibility. Learn how our services can boost your business!
- [Digital Advertising](https://www.levyonline.com/services/digital-advertising/): Reach potential customers online with targeted digital ad campaigns for quick and measurable results. Learn about our digital advertising services here.
- [Industries](https://www.levyonline.com/industries/): Levy Digital Marketing Agency understands the unique needs within specific business sectors. Learn about how we use individualized strategies for your business.
- [SEO](https://www.levyonline.com/services/seo/): Optimize your website in a way that helps you outrank the competition and drive traffic to your site with our proven SEO services. Learn more here!
- [Services](https://www.levyonline.com/services/): Levy Online is a full-service digital marketing agency with experts to oversee SEO, digital advertising, social media, web development, UI/UX design, and CRO.
- [Terms & Conditions](https://www.levyonline.com/terms-conditions/): Our terms and conditions for Levy Online Digital Marketing Agency are general and applicable to website use. Learn more about our conditions here.
- [Blog](https://www.levyonline.com/blog/): Levy Online's blog is your one-stop-shop for tips, trends, and strategies for digital marketing. Explore our articles today for internet marketing content.
- [Home](https://www.levyonline.com/): Digital marketing is a powerful tool to grow your business for long-term success. Levy Online marketing experts explain how it can give your business a boost.
- [Privacy Policy](https://www.levyonline.com/privacy-policy/): At Levy Online, We respect your privacy and wish to disclose how we may collect your personal information with this privacy policy. Learn more here.
- [SEO for Bing and Yahoo in 2015](https://www.levyonline.com/seo-bing-yahoo-2015/): While Yahoo and Bing aren’t identical in their search results, they are extremely similar due to Yahoo’s search engine being powered in large part by Bing. This means optimizing for Bing will likely get you up in Yahoo as well. Keep in mind, some of the tactics that work for Bing may hurt your Google ranks, and it’s rarely worth sacrificing Google results for Bing and Yahoo. Taking that into consideration, make sure you know the effects of these tactics on Google results before you implement them to optimize for search engines with smaller market share.

## Posts
- [Structuring for LLMs: How Information Architecture and Entity Mapping Drive AI Visibility](https://www.levyonline.com/blog/llm-information-architecture-ai-visibility/): AI engines use web-level signals to connect brands, topics, and industries, relying on web graphs, entity recognition, and source relationships. Clean structure helps LLMs identify your relevance with confidence. As Search Engine Land reports, entity authority is now the foundation of AI search visibility, with Google confirming that AI Mode pulls from the Knowledge Graph during retrieval.
- [How AI Search Tenders Brand Recommendations](https://www.levyonline.com/blog/how-ai-search-tenders-brand-recommendations/): AI search no longer just lists ten blue links. Platforms like Google AI Overviews, ChatGPT, and Perplexity now synthesize answers and recommend brands by name. When someone types "best digital marketing agency in Las Vegas," AI does not just fetch websites. It picks favorites. BrightEdge research found that brand mentions correlate 3x more strongly with AI visibility than backlinks, because AI systems train on raw text rather than hyperlink graphs. That shift changes how you should approach brand strategy, and this article covers how artificial intelligence decides which brands appear and what your business can do to influence the outcome.
- [Winning Google AI Overviews: How to Protect Organic Traffic](https://www.levyonline.com/blog/winning-google-ai-overviews-how-to-protect-organic-traffic/): If you have searched Google recently, you have probably noticed something different at the top of the results page. Before the familiar blue links, before even the ads, there is now an AI-generated summary answering your question directly. Google calls these AI Overviews.
- [OpenAi Ads Connector Launch](https://www.levyonline.com/blog/openai-ads-connector-launch/): Until reporting tools build native OpenAI Ads connectors, the answers to those questions live inside OpenAI's own Ads Manager, separate from everything else. That is a real problem for any agency or brand that has spent years building unified dashboards. Levy Online's connector is a bridge built specifically for that gap.
- [How to Show Up in AI Searches](https://www.levyonline.com/blog/how-to-rank-in-ai-search/): AI search is rewriting the rules of online discovery. Users no longer scroll through ten blue links. They get AI generated answers pulled straight from web content, and if your brand isn't part of those responses, a growing chunk of your audience will never find you. Here's the number that should get your attention: in 2024, 60% of Google searches ended without a single click.
- [How to Show Up in ChatGPT Answers](https://www.levyonline.com/blog/how-to-rank-in-chatgpt-answers/): To show up in ChatGPT answers, you need content that is well-structured, authoritative, and written to directly answer the questions your audience is asking.
- [What is Digital PR? Why is it So Crucial for Businesses?](https://www.levyonline.com/blog/digital-pr-for-businesses/): Digital PR is all about how you use the internet to raise a brand's profile - think online publications, social media sites, blogs and search engines. It's a mix of traditional PR and digital tech to get your brand out there, build relationships with online folks and influence how they see you through targeted and measurable campaigns.
- [13 Proven Ecommerce SEO Best Practices in 2026](https://www.levyonline.com/blog/proven-ecommerce-seo-best-practices/): Ecommerce SEO has taken a major leap forward in 2026 & shifted towards Generative Engine Optimization (GEO) & conversational, entity-based search. With a majority of all traffic on ecommerce websites coming from organic search, having the right SEO strategies in place is a must for driving more traffic and outclassing your competitors in an increasingly competitive online marketplace.
- [What Is Website Optimization?](https://www.levyonline.com/blog/what-is-website-optimization/): Website optimization is the process of improving various aspects of a website to enhance their overall performance and effectiveness. It’s not about one thing; it’s a holistic approach. 
- [What Is PPC? Pay-Per-Click Marketing Guide](https://www.levyonline.com/blog/what-is-ppc-pay-per-click-marketing/): PPC, or pay-per-click advertising, is when you run an advertisement on a platform and pay for the number of clicks, impressions, or goals you accomplish. It's one of the fastest ways to get your business in front of potential customers.
- [What Is B2B Marketing? 10 Strategies for 2026](https://www.levyonline.com/blog/b2b-marketing/): B2B (business-to-business) marketing can be challenging to master because of the type of audience and demographic it is meant for. For 2026 and beyond, it is much more than completing transactions with other businesses. Instead, it is about building and fostering lasting relationships through technology and data. It is vital to understand what B2B marketing is today, and how it relates to your business. Reviewing our 10 actionable B2B marketing strategies can help you remain competitive.
- [What Is ROI in Digital Marketing? How To Measure?](https://www.levyonline.com/blog/digital-marketing-roi/): So, what is ROI in digital marketing? ROI stands for return on investment, and it equates to the profit you generate compared to what you spend on your marketing efforts. 
- [The Ultimate Website Migration Checklist for SEO Success in 2025](https://www.levyonline.com/blog/seo-website-migration-checklist/): Website migration is the process of moving a website from one environment or platform to another. Examples include changing the domain name, moving from one web hosting provider to another, upgrading from the HTTP protocol to HTTPS, moving from one Content Management System (CMS) to another, and restructuring a site’s design or content. 
- [What Are Topic Clusters in SEO? Content Strategy 2025](https://www.levyonline.com/blog/seo-topic-clusters/): How you organize content on your website matters. Content strategy experienced a paradigm shift with the introduction of topic clusters. With this approach, related topics on a website are grouped around a central (pillar) page. This form of organization has existed for years, but formalizing and popularizing the pillar page, along with linking more detailed content on the page, has become increasingly common in recent years.
- [AI and Content Creation: 10 Content Marketing Trends To Keep an Eye on in 2025](https://www.levyonline.com/blog/ai-in-content-marketing/): AI isn’t a buzzword in 2025, it’s embedded into the backbone of how brands are planning, creating, and scaling their content. Companies use it to predict what customers want before they even realize it themselves, and reap the revenue rewards to show for their efforts. 
- [AI-Powered SEO: The Top Trends Transforming Businesses in 2025](https://www.levyonline.com/blog/ai-seo/): Artificial intelligence (AI) has shifted the digital marketing landscape. It has made it possible for businesses to create customized experiences, generate more content, predict customer behavior, and increase engagement. 
- [Top Local SEO Mistakes Law Firms Make and How To Fix Them](https://www.levyonline.com/blog/law-firms-local-seo-mistakes/): Local SEO has become one of the more important strategies for law firms to stand out in their communities. When someone searches for a term like “personal injury attorney near me,” you want your firm to show up at the top.
- [SEO vs. PPC for Law Firms: Where Should You Invest?](https://www.levyonline.com/blog/seo-vs-ppc-for-law-firms/): Search engine optimization (SEO) and pay-per-click (PPC) are crucial components of search engine marketing with unique strengths. But which one should you choose? Which one will result in a higher return on investment (ROI)? 
- [How To Optimize PPC Campaigns for Mobile](https://www.levyonline.com/blog/ppc-campaign-mobile-optimization/): This makes it crucial for businesses to optimize their marketing strategies for mobile users, including optimizing pay-per-click (PPC) campaigns. Advertisers neglecting mobile-specific optimization can lead to wasted ad spend and missed opportunities.
- [Generative Engine Optimization (GEO): The Future of AI in Search](https://www.levyonline.com/blog/geo-generative-engine-optimization/): Generative engine optimization (GEO) is quickly emerging as a leading strategy for businesses that want to rank within AI-driven search results. The shift from traditional SEO (search engine optimization), which optimizes onsite content for SERPs (search engine results pages), to AI in marketing using GEO, which optimizes content so it is cited as part of AI search results, is a growing trend among people who want direct answers to their search input without having to click through to different websites.
- [Top Eight Pest Control Marketing Strategies To Attract New Clients](https://www.levyonline.com/blog/pest-control-marketing/): As a growing pest control business, you're hearing the same repeated methods to get your business in front of customers, but it's not helping cut through the noise. Bigger brands have more resources to post more, spend more on advertisements, and overshadow your smaller business.
- [CTV Attribution Explained: How To Track the True Impact of Your Ads](https://www.levyonline.com/blog/ctv-attribution/): Over the last few years, traditional cable advertising has taken a significant hit from new, connected TV (CTV) devices. How people watch content has completely shifted but marketers are still stuck using outdated methods and tools that don't properly measure attribution, ROI, or justify ad spend.
- [The Power of CTV Targeting: Smarter Ads for Smarter Results](https://www.levyonline.com/blog/ctv-targeting/): You're spending money on ads, but you're not seeing results, and what's worse is, you don't even have the data to know how to make it better. Traditional ads aren't delivering like they used to, and that's why marketers are turning to connected TV (CTV) targeting.
- [The Best Landscaping Marketing Strategies To Stand Out From Competitors](https://www.levyonline.com/blog/landscaping-marketing/): Landscaping marketing can pose challenges to business owners. One of them is generating quality leads. When advertising your business, you should target homeowners — people who are likely to need your services. Investing in a marketing approach only for it to be viewed mainly by renters can result in a low conversion rate.
- [What Is Social Media Marketing?](https://www.levyonline.com/blog/what-is-social-media-marketing/): Social media marketing (SMM) is the use of social media platforms to promote a brand. It goes beyond just posting content. Companies use this form of digital marketing to connect with audiences, build relationships, and achieve business goals.
- [Maximizing ROI: Appliance Repair Marketing Tips](https://www.levyonline.com/blog/appliance-repair-marketing/): Maximizing your return on investment (ROI) is critical to helping you run appliance repair marketing campaigns that actually bring results. In this article, learn about proven, cost-effective marketing strategies that get you more returns and cut out overspending.
- [Roofing Marketing 101: Essential Tips for Attracting More Homeowners](https://www.levyonline.com/blog/roofing-marketing/): Roofing marketing is effective when it includes both traditional and digital strategies, seeing that you are aiming to reach different audiences. To stand out from the competition, you need to determine the most suitable approaches. 
- [How To Build a Winning HVAC Marketing Plan for Your Business](https://www.levyonline.com/blog/hvac-marketing/): The HVAC industry is competitive, which makes effective HVAC marketing necessary. With many businesses competing for the same customers, it’s crucial to be strategic when advertising your business to stand out. You should be able to catch the attention of your target audience.
- [Construction Marketing for Local Contractors: How To Get More Jobs in Your Area](https://www.levyonline.com/blog/construction-marketing/): Construction marketing can be challenging. Due to the nature of the industry, consumers require specialized knowledge, experience, and trust. If you are a local contractor, you should ensure your marketing approaches showcase these qualities. So, how can you effectively market your construction company to generate more leads?
- [How to Market a Cleaning Business and Get Local Clients](https://www.levyonline.com/blog/how-to-market-a-cleaning-business/): Even with a top-notch cleaning team and organized process, your business might still be struggling to get consistent clients. The fact is, you're not alone.
- [Google Ads Smart Campaigns](https://www.levyonline.com/blog/google-smart-campaigns/): Google Smart Campaigns utilize many of Google’s algorithms to help promote your campaign. Suppose you are not up to date on the latest Google algorithms or lack the know-how to conduct your own Search Campaigns manually. In that case, Smart Campaigns are a great alternative to incorporate digital advertising services, including PPCs, into your online marketing strategy.
- [What Is Local SEO?](https://www.levyonline.com/blog/what-is-local-seo/): Local SEO is a practice that optimizes a business’s online presence to rank higher in local search results. Like other search engine optimization (SEO) strategies, the goal is to rank a website on top of search engines such as Google and Bing. However, with local SEO, the focus is on catching the attention of users in a targeted geographical region, such as a city or neighborhood.
- [What Is Link Building?](https://www.levyonline.com/blog/link-building/): Link building is a search engine optimization (SEO) strategy that involves getting other websites to link to your website. This way, visitors of those websites can be directed to yours. 
- [Proven Tips For Marketing For Electricians And Growing Your Business](https://www.levyonline.com/blog/marketing-for-electricians/): Electricians need to market their businesses to increase brand awareness, which can, in turn, increase revenue. When you actively promote yourself, home and business owners will have you in mind when they have a project that requires your expertise. Besides traditional marketing approaches, such as networking with potential customers and asking existing ones for referrals, you need to implement digital marketing strategies to increase your visibility online.
- [Marketing For Plumbers: Proven Strategies To Grow Your Business](https://www.levyonline.com/blog/marketing-for-plumbers/): One of the advantages of being a plumber is that your services are required in homes and businesses, which means anyone can be your client. However, you are also competing with hundreds of thousands of other plumbers. Consequently, it’s vital to know the best ways to stand out.
- [Restaurant Marketing Strategies That Bring In More Diners](https://www.levyonline.com/blog/restaurant-marketing-strategies/): Restaurant marketing strategies are crucial in putting a restaurant in front of potential diners. You need to choose marketing approaches that meet your business’s needs and goals. Not all strategies will communicate your unique offerings as you intend or help you reach a target market.
- [Top 15 Strategies To Do Digital Marketing for Restaurants](https://www.levyonline.com/blog/digital-marketing-for-restaurants/): Digital marketing is becoming a leading approach for restaurants to reach a wider audience, and this is expected to continue growing. With the advancement and prevalence of the digital landscape, a restaurant without an online presence may be missing out on business substantially. 
- [Local SEO vs. National SEO: Know the Difference](https://www.levyonline.com/blog/local-seo-vs-national-seo/): Search engine optimization (SEO) is a vital strategy all businesses with an online presence should use. SEO determines how your website appears in the search engine result pages and where it ranks. Ideally, all companies want to be on page one of the search results; the closer to the top, the better.  
- [What Is Speakable Structured Data?](https://www.levyonline.com/blog/speakable-structured-data/): The debate between structured data vs. unstructured data has been ongoing for some time now. Unstructured data is flexible; it does not have a predefined structure. Its flexibility allows businesses to collect a wide range of data, including patterns in customer behavior, which can be stored in different formats, a quality webmasters have appreciated for years.
- [Drive Sales in Your Restaurant With Effective Geofencing Techniques](https://www.levyonline.com/blog/geofencing-for-restaurants/): Picture this: your restaurant’s ad streaming on TV screens in homes just minutes away! With CTV/OTT advertising, you’re not just reaching an audience—you’re reaching the right audience. Combined with geofencing, you can focus your ads on local households, ensuring your message connects with diners who are most likely to visit.
- [How To Identify Your Restaurant’s Target Audience](https://www.levyonline.com/blog/restaurant-target-audience/): Great food and ambiance aren’t enough to succeed in today’s competitive restaurant market. Without effective advertising and marketing strategies, you could miss out on the foot traffic your restaurant deserves.
- [Nine Local SEO Tips for Restaurants](https://www.levyonline.com/blog/local-seo-tips-for-restaurants/): Local search engine optimization (SEO) is the practice of optimizing a business’s website and social media pages to rank higher in Search Engine Results Pages (SERPs) for people searching locally. Since restaurants primarily target local customers, restaurant owners should understand how to maximize the benefits of local SEO.
- [How to Leverage Artificial Intelligence in Marketing](https://www.levyonline.com/blog/ai-marketing/): The AI takeover is infiltrating every part of marketing, turning complex strategies into smarter, more efficient processes. In marketing, AI refers to using machine learning and data analysis to automate tasks, predict trends, and deliver highly personalized experiences.
- [The Right Way to Leverage Social Media for Marketing](https://www.levyonline.com/blog/leverage-social-media-for-marketing/): Social media has become the main avenue for businesses looking to gain a bigger audience and more customers. It's where most people spend their time and how they consume content. The time for TV, newspapers, and magazines has passed its prime, and audiences are choosing to follow short-form videos, influencers, and Artificial and Virtual Reality instead.
- [Video and YouTube SEO: Strategies, Secrets, and Tips To Amplify Reach](https://www.levyonline.com/blog/video-seo/): This YouTube SEO checklist provides actionable strategies and secrets for amplifying reach through video and YouTube SEO. It helps you understand how to increase brand awareness using video content.
- [What Is Connected TV and Why Does It Matter for My Business?](https://www.levyonline.com/blog/what-is-connected-tv/): The continued evolution of digital platforms, streaming content, and devices, as well as how people consume media, is constantly evolving. Many people have parted ways with traditional TV and cable TV, meaning advertisers are missing out on reaching audiences. With the rise of streaming services, connected TV (CTV) is quickly becoming a vital contender businesses should not overlook.
- [Making Local TV Advertising Available To Small Businesses](https://www.levyonline.com/blog/local-tv-advertising/): One of the barriers many local small businesses face when it comes to advertising is being able to advertise on TV. The costs associated with local TV advertising spots can be fairly expensive for small business owners. In some cases, a single ad campaign could use up the business’ entire marketing budget for the year. Fortunately, as viewership habits are changing, there is now an affordable way for small businesses to break through this barrier thanks to CTV. 
- [How Do I Advertise on Television?](https://www.levyonline.com/blog/how-do-i-advertise-on-television/): Many businesses, from major corporations to small local businesses, advertise on television. Reaching consumers through their favorite programs is a great way to build brand awareness and loyalty and grow your market segment. Yet, it is important to know your different options and how they work when you want to advertise on TV.  
- [What Is OTT Advertising?](https://www.levyonline.com/blog/what-is-ott-advertising/): OTT is short for over-the-top, which refers to streaming services, such as Disney+, Peacock, Netflix, YouTube TV, and Amazon Prime. OTT also includes the growing number of FAST (free ad-support streaming TV ) services, like the Roku Channel, Pluto TV, and Tubi. 
- [August 2024 Core Update](https://www.levyonline.com/blog/google-core-update-august-2024/): On August 15th, Google began launching the August 2024 Core Update. It finished rolling out on September 3rd. The last recent update prior to this update was the March 2024 update. 
- [An Overview of Schema ](https://www.levyonline.com/blog/schema/): Schema is the machine-readable vocabulary used to describe information. Its role is to help search engines better understand content.
- [Google Core Algorithm Update March 2024 ](https://www.levyonline.com/blog/google-core-update-march-2024/): Google routinely updates its search algorithms to improve user experience and the quality of search results. The March 2024 update is more complex and, reportedly, one of their biggest updates yet.
- [Google Is Shutting Down Google Sites](https://www.levyonline.com/blog/google-sites-shutdown/): If you own a Google site, you will need a new website to maintain your online presence. Google has announced that websites made with Google Business Profiles will be shut down in March 2024, and after June 10, visitors will encounter a “page not found” error. Until that final date, visitors to your current website will be directed to your Business Profile.
- [What Are Core Web Vitals & Why Are They Important?](https://www.levyonline.com/blog/what-are-core-web-vitals/): Within an ever-expanding world of technology, especially in the vast arena of online marketing, keeping up with all of the new tricks and tools of the trade can be difficult. Google’s Core Web Vitals is an essential tool for maximizing your website’s potential. You will want to learn everything you can about this powerful internet tool.
- [Social Media Algorithms](https://www.levyonline.com/blog/social-media-algorithms/): Social media isn't all fun and games. Learn about the different social media algorithms depending on which platform you use. Contact our social media team now!
- [SEO vs. PPC: Differences, Pros, Cons, and Which To Choose](https://www.levyonline.com/blog/seo-vs-ppc/): SEO and PPC can drastically boost your business. But do you know what these terms mean? Find out how they are a critical part of any online marketing plan.
- [5 Best PPC Strategies for B2B](https://www.levyonline.com/blog/best-ppc-strategies-b2b/): PPC (pay-per-click) is an important marketing strategy that can help your business target potential customers online. Here are the 5 best PPC strategies.
- [4 Ways SEO Boosts Brand Awareness](https://www.levyonline.com/blog/seo-boosts-brand-awareness/): Brand awareness helps your business reach customers and build trust. Here are 4 ways SEO can build brand awareness and give your online presence a boost.
- [3 Tips & Tricks for Google Analytics GA4](https://www.levyonline.com/blog/tips-tricks-ga4/): Google Analytics GA4 can significantly help target customers and boost your online presence. Learn 3 simple tips to generate more traffic to your site.
- [6 Trends For Web Design and UI for 2022](https://www.levyonline.com/blog/web-ui-design-trends-2022/): Web design and UI are a crucial part of the customer experience. Here are 6 trends to implement this year to stand out from the crowd and get noticed online.
- [10 Digital Marketing Scams to Avoid](https://www.levyonline.com/blog/5-digital-marketing-scams-you-should-avoid/): If you're looking for professional digital marketing services, check out some red flags to look for when vetting a digital agency.

## Articles
- [Sample Strategy: How To Target CTV/OTT For Your Home Services Company](https://www.levyonline.com/articles/sample-strategy-how-to-target-ctv-ott-for-your-home-services-company/): How do you connect a local community to your home services company with TV Advertising? We're not talking "branding" though, we mean serving TV ads to homes who may actually need your services - HVAC, Plumbing, Electrical, Solar, Pools, just as examples. Leveraging Connected TV/OTT may be a major opportunity area, and efficient too! This form of TV advertising gives you tight geographic control - after all you don’t want to serve ads to individuals who are outside of your service area. But proximity alone doesn’t mean you should pay to advertise to someone - this is where our best-in-class data comes in.
- [Conversion Tracking: More Than Most People Would Ever Want To Know](https://www.levyonline.com/articles/conversion-tracking-more-than-you-want-to-know/): Conversion tracking is designed to measure the results of online campaigns by tracking specific user actions, aka "conversions." At its core, conversion tracking relies on data from a website or app being sent to analytics and ad platforms. This data is attributed back to specific ads, targeting segments and other sources of the visit, allowing marketers to have smarter reporting and optimized campaigns.
- [Dynamic Budget Allocation: Put All Your Eggs In Many Baskets](https://www.levyonline.com/articles/dynamic-budget-allocation-put-all-your-eggs-in-many-baskets/): In today's programmatic advertising landscape, Levy Online offers a performance-optimal way to leverage multiple Ad Platform's inventories. “Budget Fluidity,” or “Dynamic Budget Allocation,” offers a transformative approach to ad spending. Instead of locking budgets to specific platforms, Budget Fluidity allocates advertising funds in real-time across multiple types of ad inventory.
- [How Political CTV Dollars Grew in 2024](https://www.levyonline.com/articles/how-political-ctv-dollars-grew-in-2024/): Political Connected TV Ads in the US will be five times higher than the 2020 presidential election cycle, reaching about $1.56 billion in media. In the 2020, CTV ads were roughly 2.7% of all political spend. In 2024 the expected total is about 12.6%.1
- [Samsung TV Plus CTV is As Big As Other Major Streaming Players](https://www.levyonline.com/articles/samsung-tv-plus-ctv-is-as-big-as-other-major-streaming-players/): TV Tech giant Samsung released information about their FAST Service Samsung TV Plus - they now have 88+ million monthly active users on Samsung TVs in the United States.
- [Guide: Connected TV Video Specs & Requirements](https://www.levyonline.com/articles/guide-connected-tv-video-specs-requirements/): These are general specs that will allow you to utilize most connected TV inventories.
- [Guide: How To Collect Video Content For Connected TV Video Ads](https://www.levyonline.com/articles/guide-how-to-collect-video-content-for-connected-tv-video-ads/): Think about what the end result of your video will be. What is the target audience, what is the message you wish to convey, and how do you want your audience to feel/what do you want them to think after viewing your video ad? Start with the end goal in mind, and work backwards, creating a story through video.
- [Sample Strategy: How To Target CTV/OTT For Your Restaurant](https://www.levyonline.com/articles/sample-strategy-how-to-target-ctv-ott-for-your-restaurant/): How do you connect a local community to your restaurant with TV Advertising? Leveraging Connected TV/OTT is crucial. This form of TV advertising gives you tight geographic control - after all you don’t want to serve ads to individuals who will never drive the distance to visit your restaurant. But geo targeting for your restaurant is only a starting point - proximity alone doesn’t mean you should pay to advertise to someone.
- [Hulu Isn’t the Only Player: How Smart Advertisers Maximize Results Across All CTV Platforms](https://www.levyonline.com/articles/hulu-isnt-the-only-player-how-smart-advertisers-maximize-results-across-all-ctv-platforms/): Major Connected TV (CTV) platforms like Hulu may have the spotlight in the CTV space, but it's important to recognize not just the overall scale of available CTV inventory but also why a fluid budget is what lends to real efficiencies. As advertisers pivot from traditional TV to digital streaming, platforms such as Hulu Ads offer solid targeting options, expansive reach, and advanced analytics. While Hulu is a well-known choice for advertisers, it is far from the only option available. Savvy marketers who want to maximize their results understand the value of diversifying their CTV strategy across multiple platforms.
- [From Traditional TV to Streaming: How Advertisers Can Capture Today’s Cord-Cutters](https://www.levyonline.com/articles/from-traditional-tv-to-streaming-how-advertisers-can-capture-todays-cord-cutters/): In recent years, the way people consume TV content has changed drastically. The rise of streaming platforms and Connected TV (CTV) has revolutionized how audiences watch their favorite shows and movies. As advertisers, staying relevant and maximizing your marketing strategy means adapting to these changes. Traditional TV advertising, once the gold standard, is now facing a major shift as more viewers cut the cord and move towards streaming platforms. Why is this shift happening? How can traditional/linear TV advertisers embrace streaming platforms? How can reallocating your ad budget help you reach today’s fragmented audience?
- [Why Small Businesses Should Embrace Connected TV: A Game-Changer for Digital Advertising](https://www.levyonline.com/articles/why-small-businesses-should-embrace-connected-tv-a-game-changer-for-digital-advertising/): Many small businesses have found it increasingly challenging to compete with larger brands that dominate traditional media channels. However, a new frontier in digital marketing has emerged, offering unprecedented opportunities for businesses of all sizes: Connected TV (CTV) and Over-the-Top (OTT) advertising. These digital TV platforms have opened up a world of possibilities, allowing smaller companies to reach highly targeted audiences in ways that were previously impossible.

## Elements

## Glossary
- [Google Ads Auction Insights: Analyzing Your Competitive Performance](https://www.levyonline.com/glossary/google-ads-auction-insights/): The Auction Insights report in Google Ads is an analytics tool that allows advertisers to compare their ad performance with other advertisers participating in the same auctions.
- [Conversion Funnel: Turn Awareness Into Action](https://www.levyonline.com/glossary/conversion-funnels/): A model that shows the stages users go through before completing a conversion. Sometimes also referred to as a consideration funnel. This is a general concept about designing marketing tactics for different stages of consumer behavior, separate from a conversion path or attribution, though those concepts will play a role in defining tactics within a conversion funnel as well.
- [Ad Fatigue: Why Seeing The Same Ad Gets Annoying](https://www.levyonline.com/glossary/ad-fatigue/): Description:
- [CTR (click-through rate)](https://www.levyonline.com/glossary/click-through-rate-ctr/): Every time someone sees an ad, we count that as an impression. CTR is nothing more than the percentage of clicks the ad gets by the number of impressions.
- [Broad Match](https://www.levyonline.com/glossary/broad-match/): A keyword matching option that allows Google ads to appear for searches that are related to your keyword, including similar phrases or variations.
- [Bid Adjustment](https://www.levyonline.com/glossary/bid-adjustment/): A percentage increase or decrease in your Google Ad bids based on device, location, or time of day.
- [Ad Scheduling](https://www.levyonline.com/glossary/ad-scheduling/): Ad scheduling is a setting that allows your ads to show up during specific times or days of the week.
- [Ad Extensions](https://www.levyonline.com/glossary/ad-extensions/): When you search for something in search engines like Google or Bing, the first results will most likely be a search ad, which is when advertisers pay platforms like Google to display their ad upon relevant searches for their product, service, or brand.