In today’s world, social media is a major part of everyday life. Hundreds of millions of people use social media platforms, such as Facebook, Twitter, and Instagram, on a daily basis. That number includes consumers searching for something specific, but also those simply looking for something interesting or entertaining to follow. Engaging through social media content often translates to brand awareness, customer loyalty, and increased market share. With that said, if you’re able to catch and hold a person’s interest through social media and online marketing, it could ultimately be a lucrative endeavor.
The best part is that social media exposure for your business is completely free. There is no charge for you to open an account on any of the world’s biggest social media platforms. You can potentially build a substantial list of followers if done consistently and with the flexibility to adapt to new trends. When managed correctly, the traffic driven to your business can even increase your profits over time. The trick is to learn which social media sites are worth your time and resonate most with your audience.
Use Facebook to Connect with Target Audience
Facebook is unique because you can post more robust content compared to other social media platforms in order to drive traffic to your website or connect with your audience. This gives business owners a chance to really share important information such as descriptions of products or services, bios of team members, details of upcoming events, or company updates. Of course, you’ll want to limit your posts to an easily readable length depending on the subject, but businesses can definitely take advantage of the extended character limits with Facebook.
It’s also important to note that Facebook is often the place people go for more information about your business. Location, hours, and contact info are easily accessible on a Facebook page, along with a quick glimpse of what types of products and services you offer. If your business relies heavily on walk-in traffic or local searches, having your company’s basic information on your Facebook page can help get potential customers to your door. In addition, Facebook provides insights including in-depth user data that will help businesses pinpoint their target audience.
Establish Your Industry Authority on Twitter
Twitter is a powerful platform when it comes to sharing news and information in a quick, easy-to-read format. For businesses that need to share multiple updates more frequently than others, Twitter is an excellent way to promote those details. Also, live tweeting during events or conferences has become a staple in the social media world for many companies. It helps a business establish itself as an authority by sharing the most crucial updates and staying connected with other industry leaders.
The key to establishing an authoritative presence on Twitter is to share information that provides value to your target audience. This may come in the form of original tweets published by your company’s Twitter profile, or re-tweeting essential information from other respected and highly-regarded businesses or individuals in your industry. In this way, Twitter is also an excellent networking tool in terms of connecting with other top-level companies.
Share Your Company Culture on Instagram
Instagram is the most popular social media platform to share visual content. If you want to show, not tell, what your business is all about, Instagram is the perfect place to do that. Visual content may be more easily applicable depending on your business, but the opportunity to share behind-the-scenes photos of your team and the process that goes into your business is an excellent way to make more meaningful connections with customers beyond just trying to sell something.
Pictures and videos add a more personalized touch to your social media content providing potential clients a glimpse of what your business is all about. Customers may form a strong bond and loyalty to your brand because they feel a connection to your company’s culture and values. This makes Instagram incredibly useful when it comes to letting your social media followers know who you are, why you do what you do, and the passion behind your work.
Build a Professional Network on LinkedIn
LinkedIn is a platform primarily used by business professionals to connect with other people in related industries. It’s the place to network and share information concerning what you can do to help out your peers. You can use LinkedIn to give your business some extra exposure within your online business community. It’s a great place to put together groups of like-minded people who may, at some point, have a chance to collaborate on a future project or business endeavor.
If your business is growing and you’re looking to expand your team, LinkedIn is the ideal place to start recruiting new members as well. LinkedIn provides insightful tools that will connect you with qualified prospects based on their work experience and training. Businesses can take advantage of this social media platform to effectively build a team or contact other professionals that can help grow the company.
Which Industries Can Benefit Most from Social Media Engagement?
The short answer is all of them. Almost every type of business can benefit from having a presence on social media for several reasons. Connecting with potential customers, sharing your company’s values and culture, and networking with industry leaders are just some of the advantages of having a strong social media presence. You also provide another way for customers to engage with you, share feedback, and build a relationship on a larger scale.
Overall, social media is an easy and cost-effective way to establish your authority and promote your business, which can eventually lead to increased professional opportunities. Learn more about the best times to post on each social media platform to make the most of your company’s social media profiles.