The average amount an advertiser pays for each click on their ads. Note that in CPC bidding the click is the actual charged cost, whereas in CPM bidding the eCPC (effective CPC) is calculated based on the cost of impressions divided by your clicks.
The average amount an advertiser pays for each click on their ads. Note that in CPC bidding the click is the actual charged cost, whereas in CPM bidding the eCPC (effective CPC) is calculated based on the cost of impressions divided by your clicks.