Introduction to Franchise Marketing

There are several factors on why franchise marketing requires a different approach compared to traditional business marketing, including: 

• Brand guidelines: Maintaining consistent branding across all franchise locations and adhering to guidelines is essential for success while building customer trust. 
• Localized marketing: Various franchise locations may need different localized strategies depending on the competition in those locations and the target audience.

Why Franchise Marketing Is Crucial

Franchise SEO consists of a variety of initiatives to improve your search engine visibility, attract more visitors, and help boost your brand. It is vital for franchise owners to understand that having a high number of locations translates to more content and landing pages to manage. Furthermore, proper optimization is important to avoid any technical SEO issues. Have trust in our highly-skilled team of specialists at Levy Online to help advise you through a well-curated franchise marketing strategy. 

The importance of franchise marketing includes the following:

• Expanding brand presence: Thorough consistency with the brand among franchise locations is important for guidelines and local adaptation.
• Driving revenue: By increasing brand visibility awareness across search engines for potential customers, effective franchise marketing improves traffic and sales for those locations. 
• Competitive advantage: Strategic marketing is crucial in standing out in a crowded market. A few ways this could be done:
  • Understanding your localized landscape, what customers want, and tailoring to attract and retain customers
  • Use of SEO can help increase your online visibility
  • Staying on top of competitors and trends

Why Choose Levy Online?

Our team at Levy Online offers years of experience and expertise in a variety of online marketing, including franchise marketing.

Our Approach

We aim for consistency across all channels. Thus, we focus on looking at marketing as a whole rather than individual parts. We consider branding, customer and user experience, and communication strategies.

At Levy Online, our approach to franchise marketing centers on data-driven strategies. We tailor personalized campaigns that align with local markets by analyzing customer data while focusing on ensuring the maximization of conversions and ROI. By this, our efforts drive growth and engagement through all franchise locations.

Case Study

Background

One of our franchise clients, a family activity center, struggled with a variety of obstacles that negatively impacted its online presence and growth, including: 

• Non-user-friendly website that was also outdated and not optimized for search engines
• The center only ranked for branded keywords, so visibility on search engines was limited
• Navigation on the site was difficult for search engines and users as the site structure was poorly organized

What We Did

• We enhanced the outdated site with a modern design and optimized it to be user-friendly for visitors’ experience and search engines.
• We created location-based landing pages for each franchise location that included specific local keywords and services. By completing this, we helped improve the visibility of franchise locations in their local search results.
• We strengthened content that would be relevant to the franchise locations; this included ensuring we focused on relevant keywords and topics. This boosted engagement and organic traffic.

Results

Our Franchise Marketing Services

SEO for Franchises

At Levy Online, a franchise marketing agency, we use a range of online tools and analytics to help design a custom SEO strategy for you to attract more local customers and improve local search rankings.

Some initiatives that could be incorporated into your custom plan include:

Search Engine Optimization Services

• SEO audit: This provides us with a detailed analysis of your website’s health and performance, ranging from a top-level assessment of your entire website to specific areas of your website. Furthermore, it can help us identify any possible issues and opportunities for improvement. 
• Competitor analysis: Understanding your competitors’ strengths and weaknesses is vital to outperforming your competitors and growing your online visibility. 
• Keyword research: Before optimizing your web pages, it is essential to identify relevant keywords and analyze their relevance to your franchise, competition level, trends, and search volumes. 
• On-page SEO: To maximize your online visibility and ensure your rankings are high, it is important that your website displays a high level of E-E-A-T. This can be described as experience, expertise, authority, and trustworthiness. Optimizing page elements like headlines, title tags, meta descriptions, headers, and images can grow your authority, credibility, and trustworthiness with users.   
• Content writing: A variety of SEO content writing can be included. However, it is critical for content to be high-quality and updated regularly to adhere to search engines’ evolutions.
• Technical SEO: To ensure there are no performance issues, site speed, mobile-friendliness, site architecture, crawlability, and site security are important. Our trained development team can help identify and resolve these issues for you. 
• Local SEO: Across all your digital channels, your business information, such as name, address, and contact information, should be consistent. This is essential to ensure you rank positively in local search results and be on top of other local listings. 
• Online reputation management (ORM): By actively monitoring and maintaining mentions of your business in online reviews and social media, it positively influences your brand reputation while preventing negative customer reviews from impacting your business. 
• Link building: This consists of retrieving links from other websites that are trustworthy and reliable. Having a large quantity of high-quality backlinks could boost your ranking on Google and other search engines.

PPC Advertising Services

Our digital advertising services are another component that combats your marketing and business challenges, along with our custom-made strategy and years of experience in many areas of advertising.

• Search ads: By targeting keywords and phrases users are searching for, search ads allow pay only when a user clicks on the ad. 
• Programmatic ads: This is the process of buying and selling digital advertising space using critical powerful points like behavior, age, gender, geo-location, level of education, interests, and others. 
• Shopping ads: Increase the visibility of your products with shopping ads. These appear at the top of search engine results like Google or Bing. 
• Remarketing: When a user has visited your website or interacted with your ads but failed to purchase a product, remarketing is critical to boost your visibility while increasing the chance of customers completing their purchase. 
• Social media ads: Platforms like Facebook and Instagram offer the opportunity to expand your reach and attract new customers with social media ads. These are targeted by interests, location, gender, and age.

Social Media Management Services

Social media platforms like Instagram, Facebook, TikTok, and LinkedIn are crucial in promoting your business by engaging, attracting, and connecting with a broader audience in a more intimate way.

• Social media content strategy and creation: Relevant and relatable content with a personal connection to your brand is important to reach or increase your audience. 
• Social listening and community management: Listening to what users say about your brand and industry is key to having the best social media management approach. Further, we gain insight by monitoring trends in your industry or reviewing mentions of your business. 
• Influencer outreach and campaign management: Connections with social influencers who have a loyal following can boost your brand awareness and increase credibility.
• Social media coverage of live events: If your franchise offers performances, hosts parties, or other events, our social team can help you capture the most impactful moments, images, and videos. Additionally, we can boost the event across your social media platforms. 
• Reporting and trend-watching: Our dedicated team of social media specialists frequently review and analyze your social media campaigns to ensure your goals are met.

Getting Started With Your Franchise Marketing Campaign

At Levy Online, we provide customizable marketing plans based on your franchise’s needs and goals. You can expect the following from us: 

• Results-driven approach: We work closely with our clients to solve solutions for business challenges that are effective.
• Trackable progress: Our team will consistently monitor your campaigns and ongoing projects and make improvements based on the data we collect and results.

Sources:

Levy Online. (2024, July 24). Franchise Marketing Success: Boosting traffic & conversions.