Search Engine Optimization (SEO)
Search engine optimization or SEO refers to improving the visibility and ranking of a website or web page in search engine results pages (SERPs). A successful SEO strategy involves a combination of technical tasks, including on-page and off-page tactics, such as optimizing the site’s architecture, content, links, site speed, and usability.
How to Measure SEO Results
SEO isn’t a one-size-fits-all process; measuring your campaign’s success can be tricky without the right tools. That’s where we come in. We use a suite of online tools and analytics at Levy Online to help our clients measure their SEO results.
Here are a few of the metrics we look at regularly to help determine if an SEO campaign is working as it should:
An SEO audit provides a detailed analysis of a website’s overall health and performance. The scope of an SEO audit can range from a top-level assessment of an entire website to a granular report that covers specific areas of the site, such as a single landing page, menu navigation, blog posts, or eCommerce product pages. It can also help identify issues that may have already caused a drop in traffic or rankings and opportunities for improvement.
The next step in a well-rounded SEO strategy is identifying your competitors’ strengths and weaknesses based on backlink profiles and other search data. This information can be used to develop effective strategies to outperform your competitors and grow your market share. A thorough competitor analysis also provides valuable insights into your target customers’ online behavior that you can use to drive more conversions and sales.
Keyword research is an essential component of any successful SEO campaign. It involves identifying relevant keywords and analyzing their search volume, trends, competition level, and relevance to your business. Once you’ve compiled a list of potential keywords, the next step is to optimize your web pages for search engines by including them in your content and building links to your pages.
On-page SEO (also called on-site SEO) is the practice of improving a website’s search engine rankings and generating organic traffic through webpage optimization. This includes optimizing various page elements such as headlines, HTML tags (title, meta, and header), and images. To achieve top rankings, it’s also essential to ensure your website displays a high level of experience, expertise, authority, and trustworthiness (E-E-A-T).
SEO Content Writing
SEO content adds value, authority, and credibility to a website. Types of SEO content include landing pages (FAQ pages, location pages, service pages, resource pages, etc.), blog posts, “how-to” guides, product descriptions, eBooks, and white papers. High-quality SEO content should be easy to understand, formatted for quick reading, and include target keywords. Content should also be updated regularly so that search engines can continue to index it.
Technical SEO refers to the technical aspects of a website, such as site speed, mobile-friendliness, site architecture, crawlability, and site security. A solid technical foundation is essential for maximizing your search engine rankings and preventing your site from ranking higher in results. Most websites experience performance issues due to code issues or heavy images, so it’s important to have a trained development team to identify and resolve these issues.
Local SEO is vital for any brick-and-mortar business that wants to attract more local customers. To rank well in local search results and get your business on top of Google Maps and other local listings, you’ll need to ensure that your business information (name, address, phone number, etc.) or NAP is consistent across all digital channels. This includes your website, directory listings, social media profiles & local citations.
Online Reputation Management (ORM)
Online reputation management refers to monitoring and maintaining your brand’s reputation by responding to mentions of your business in online reviews and social media. By actively managing your online reputation, you can help prevent negative customer reviews from impacting your business and hurting your bottom line.
Link building is acquiring links from other authoritative websites to your website. Backlinks play a key role in helping search engines determine which websites are the most relevant to their users’ queries. The quantity and quality of your backlinks can significantly impact your overall ranking on Google and other search engines. Some strategies for gaining quality backlinks include guest blogging, getting local citations, and engaging with influencers in your industry.
Some Of Our Clients
The Importance of SEO
While traditional advertising on TV, radio, newspapers, or magazines can help generate exposure for your business and drive traffic to your website, these methods are good for brand awareness and have limited trackability compared to other forms of digital marketing.
The importance of SEO for any business begins with making sure your site is discoverable by all search engines. An SEO-optimized website takes both users and search engines into consideration to drive traffic by providing relevant content that meets the needs of the user’s search.
It’s not just about ranking anywhere on search engines, the key is to get prominent placements for your key terms that users search when they start the consumer buying journey.
Having a good well-researched SEO strategy in place can significantly impact your website traffic and bottom line. This is why it’s important to take the time to conduct keyword research and build a relevant and effective SEO strategy for your business.
Building an SEO Strategy That Works
A comprehensive SEO strategy isn’t something you can build overnight. To succeed, you’ll need to take the time to fully understand your target audience and establish a strong foundation for your online presence.
Levy Online can help you evaluate your current marketing strategies and provide custom recommendations based on your unique needs and goals. Our comprehensive approach to online marketing has helped hundreds of businesses boost their sales and increase their online presence for over a decade.
With Levy Online, you can expect to receive the following:
Results-Driven Approach: We take a hands-on approach with our clients, working closely with them to identify their unique business challenges and develop solutions that work in the real world.
Trackable Progress: Our SEO experts monitor your campaign on an ongoing basis and make improvements based on data collection and results.
Transparency and Communication: You’ll have direct communication with our account managers, and our team will be available to answer any questions you may have as we build your SEO strategy
Serving Clients in Las Vegas and Beyond
Levy Online adheres to the webmaster guidelines of leading search engines, such as Google, Yahoo, and Bing, to offer you consistent search engine rankings. The integrity of your brand is essential, so we always follow best practices for SEO.
As a leading SEO agency in Las Vegas, we have helped small, medium, and enterprise-level businesses achieve top positions in Google and other search engines through our high-quality SEO strategies. Whether you’re running a local business or looking to attract international clients, we can create a customized plan to help you meet your online marketing goals.