AI isnโt a buzzword in 2025, itโs embedded into the backbone of how brands are planning, creating, and scaling their content. Companies use it to predict what customers want before they even realize it themselves, and reap the revenue rewards to show for their efforts. To keep up with competition, you need to understand how…
Artificial intelligence (AI) has shifted the digital marketing landscape. It has made it possible for businesses to create customized experiences, generate more content, predict customer behavior, and increase engagement. AI-powered search engine optimization (SEO) is the application of AI and machine learning to optimize websites for search engines. It involves automating tasks, analyzing vast datasets,…
Local SEO has become one of the more important strategies for law firms to stand out in their communities. When someone searches for a term like โpersonal injury attorney near me,โ you want your firm to show up at the top. Unfortunately, many firms miss out on an endless stream of clients because of easily…
Search engine optimization (SEO) and pay-per-click (PPC) are crucial components of search engine marketing with unique strengths. But which one should you choose? Which one will result in a higher return on investment (ROI)? If you have these questions, this guide discusses SEO vs. PPC for lawyers to help law firms make informed decisions when…
A significant percentage of users search using their mobile devices, including smartphones and tablets. Studies conducted over the years have proven mobile searches surpass desktop searches. Google Search Statistics for 2024 showed that over 60% of global online searches come from mobile devices. This makes it crucial for businesses to optimize their marketing strategies for…
Generative engine optimization (GEO) is quickly emerging as a leading strategy for businesses that want to rank within AI-driven search results. The shift from traditional SEO (search engine optimization), which optimizes onsite content for SERPs (search engine results pages), to AI in marketing using GEO, which optimizes content so it is cited as part of…
As a growing pest control business, you’re hearing the same repeated methods to get your business in front of customers, but it’s not helping cut through the noise. Bigger brands have more resources to post more, spend more on advertisements, and overshadow your smaller business. To compete with competitors, you need a smart marketing strategy…
Over the last few years, traditional cable advertising has taken a significant hit from new, connected TV (CTV) devices. How people watch content has completely shifted but marketers are still stuck using outdated methods and tools that don’t properly measure attribution, ROI, or justify ad spend. CTV attribution opens the door to precise targeting, smarter…
You’re spending money on ads, but you’re not seeing results, and what’s worse is, you don’t even have the data to know how to make it better. Traditional ads aren’t delivering like they used to, and that’s why marketers are turning to connected TV (CTV) targeting. CTV targeting brings the precision of social media ads…
Landscaping marketing can pose challenges to business owners. One of them is generating quality leads. When advertising your business, you should target homeowners โ people who are likely to need your services. Investing in a marketing approach only for it to be viewed mainly by renters can result in a low conversion rate. Levy Online…
