Generative Engine Optimization (GEO) Services
Artificial intelligence (AI)-powered search engines are gaining popularity as the years go by. Gartner Inc., a global research and advisory firm, predicts that AI-driven search will reduce traditional search volume by 25% by 2026. Thus, it’s crucial for businesses to take this shift into account to remain visible. A company that fails to adapt to AI search risks losing traffic and customers.
Levy Online offers generative engine optimization services to help businesses take into account how users are now searching for information. We use various strategies to help you regain visibility, and thrive in this new reality.
The Shift to AI-Driven Search: What’s Changing?
AI search engines use artificial intelligence to understand user intent and content to offer more relevant and accurate search results. They do this using different components, including natural language processing (NLP) and machine learning.
NLP enables AI search engines to interpret and respond to human language. It understands the meaning of words and phrases, and the relationships between words in a sentence, providing meaningful responses.
This component of AI search performs various tasks before providing a response. Firstly, it breaks a user’s query into smaller units to analyze the individual components of the query (tokenization). Then, it identifies the grammatical role of each token, for instance, noun, verb, adjective, or conjunction, to understand its importance in the sentence (part-of-speech/POS).
NLP reduces words to their root form (stemming). For example, “running” to “run.” This enables AI-powered search engines to understand the variations of a word and, in turn, match a user’s query with a wider range of relevant documents that contain different forms of the word in question.
Lemmatization, another crucial NLP technique, reduces words to their base or dictionary form (lemma). For example, “better” and “best” will be reduced to “good.” This ensures search engines understand the underlying meaning of words, even when expressed in different forms.
Named Entity Recognition (NER) is an NLP technique that identifies and classifies specific entities, such as people, locations, dates, organizations, monetary values, and so on. It establishes key entities in a user’s search query to improve search results.
Other vital NLP techniques include sentiment analysis (determines the emotional tone of query: negative, positive, or neutral), intent classification (identifies what the user wants to achieve: find information, make a purchase, or book a flight), and word embeddings (represents words as numerical vectors, with similar words having vectors that are close to demonstrate their relationship).
AI search engines also use Large Language Models (LLMs), a specific type of NLP model. LLMs are trained on massive datasets of text and code to provide human-like text and understand complex language patterns. Essentially, they perform a wide range of NLP tasks with high accuracy.
They understand the context of search queries, including those with complex phrasing or multiple meanings, generate concise, informative answers, and engage in more natural, conversational interactions with users.
AI search engines use machine-learning models to understand user preferences, search history, and other crucial factors to personalize search results.
For instance, they use machine-learning algorithms, such as:
- Learning to rank (LTR to rank results based on their relevance to a user’s query or context)
- Linear regression to predict results
- Logistic regression to predict the probability of an instance belonging to a particular class. For example, spam or not spam, or the presence or absence of a disease based on patient test results
- Clustering for grouping similar search queries or web pages to improve search results, among other algorithms
Examples of renowned AI-powered search engines using these techniques to reshape search include ChatGPT, Perplexity AI, Google AI Overviews, Microsoft Copilot, Andi, Phind, You.com, and Brave Search.
The relevant and convenient results provided by these search engines make users trust them. According to a 2024 report by Surfer SEO, 79% of consumers are expected to use AI-driven search within a year. The speed, personalization, and instant results of AI search engines are driving this change, making AI optimization more critical than ever.
Levy Online has specialists skilled in AI engine optimization. We will help you understand the best ways to ensure you appear on AI-driven search results.
What Is Generative Engine Optimization (GEO)?
GEO is a digital marketing strategy that focuses on optimizing content for AI-powered search engines and chatbots. A business pays attention to how AI systems understand and generate results, and then creates content that is relevant and discoverable by those systems.
It goes beyond traditional search engine optimization (SEO), which focuses on improving rankings on search engine results pages (SERPs). When a user asks a query, AI models pull information from massive datasets to generate an answer, instead of a user clicking several links to get a detailed response.
A business that employs GEO tactics in their content is highly likely to be referenced, quoted, or recommended within AI responses. Therefore, GEO helps a brand appear in AI-generated responses for relevant queries.
Content optimized for AI models is easily understandable and digestible, not only for users, but also for programs crawling the web looking for information relevant to queries.
See How our industry-leading marketing team can help your business
Why Traditional SEO Falls Short in AI Search
Traditional SEO targets SERPs. The tactics used are primarily focused on ranking for “10 blue links,” which are the top 10 organic (non-paid) search results that appear on a SERP as blue, clickable links. These links take users to different websites that contain information relevant to their queries.
AI search engines bypass links. Instead of providing a user with links to the information they are looking for, AI search provides direct answers, summaries, or recommendations within the search results. A user doesn’t need to click links, as the generated answer will have adequate details.
Consequently, websites that only rely on traditional SEO methods can be disadvantaged. If a business fails to optimize their content to notify web crawlers that their website contains information relevant to a user’s query, it may not be considered a reliable source.
A study of Google Search Generative Experience (SGE), which is the integration of generative AI into Google Search, conducted on 23 websites, showed an aggregate organic traffic drop of 18-64% as a result of SGE. Websites are losing traffic, and the number of clicks is dropping significantly.
Additionally, there is a shift in the visibility of websites. Businesses that were ranking higher are having challenges relying on online presence for engagement.
Fortunately, optimizing websites for AI platforms is helping companies appear on search results. When a user needs further exploration and understanding of a query beyond the concise answer provided, they will click a website’s link, which will be incorporated within the context of generated summaries and answers.
How Levy Online’s GEO Services Can Help
Levy Online understands GEO in depth. Our experts will optimize your content to ensure it answers users’ queries, increasing the likelihood of appearing in AI results.
Our engine optimization services help boost our clients’ AI search visibility. We understand the requirements of AI-powered search engines, and are dedicated to helping clients develop websites and create content that aligns with these requirements.
We offer a custom approach, as we understand businesses have different needs. We will learn more about your business and goals to develop a strategy that allows you to have visibility, while meeting the needs of your customers.
Our engine optimization services combine GEO and SEO for maximum impact. Doing this ensures our clients are visible across both traditional search and AI platforms.
SEO provides a strong organic reach. Using relevant keywords, title tags, meta descriptions, link building, and user experience (UX) improvements makes a website visible to users. Combining these SEO efforts with strategies like structuring content for AI’s understanding, providing content that is clear, answering users’ queries, utilizing related concepts naturally, and optimizing for conversational search, gives a website a competitive advantage. That’s why our team is passionate about integrating SEO and GEO techniques.
When you work with Levy Online, you can be assured of increased traffic, engagement, and conversions. Our team will provide you with sufficient information about the strategies implemented, and complete an analysis of your website’s metrics regularly.
SEO vs. Geo: Understanding the Difference and Synergy
Both SEO and GEO enhance online visibility and attract traffic. The tactics used in both marketing approaches are focused on improving user experience, and ensuring users obtain the information they need without difficulties.
Furthermore, both value high-quality content. A website needs high-quality, relevant content to rank higher on search engines. Similarly, AI platforms search for well-written, informative, and engaging content when crawling websites.
Both strategies also benefit from clearly structured content with headings, subheadings, bullet points, and logical flow. Long blocks of text are viewed as overwhelming by both traditional search engines and AI platforms.
If a user clicks on a website with poorly structured content, they are likely to leave, seeing that they have a difficult time locating relevant details. If many users keep leaving a page (a high bounce rate), a website’s rankings may lower because it signals search engines that the content is not valuable.
In a similar fashion, AI search engines need clear signals to understand content. Poorly structured content can be confusing, which may lead to confusing summaries. If AI can’t identify key information and understand a content’s flow, it might skip it when generating answers or citing sources.
The main difference between GEO and SEO is the purpose they serve. SEO targets traditional SERPs, and GEO aims to optimize content for AI-powered search engines and AI-driven platforms.
Integrating SEO and GEO is the best way for a business to thrive in the evolving digital landscape. Combining strategies in both marketing approaches ensures a website remains visible and competitive in traditional and AI search results.
Levy Online helps clients by structuring content for AI understanding, while using conversational and relevant keywords. Moreover, our technical team implements structured data to help traditional and AI search engines understand content.
How We Optimize for AI-Driven Search Engines
Content Creation for AI Search
Content needs to be understandable and valuable to be prioritized by AI-driven search engines. Levy Online crafts high-quality, intent-driven content, aligned with natural language queries for clients. We will help you break down your content into concise sections that directly answer users’ queries, while using relevant keywords to also signal traditional search engines that your content is relevant.
AI prioritizes content that demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). We ensure the content we create for clients demonstrates these qualities.
Our agency also frequently analyzes common user questions. Our team will help you answer these questions, so your content can be chosen when AI platforms are generating answers.
Content creation for AI search is one of our generative engine optimization services that allows our clients to meet the needs of users and machines. Our team can develop a content creation plan so you can have guidance on the content to create, and how to distribute it to generate leads.
Build Brand Authority
AI algorithms use high-quality, engaging content to generate answers. By constantly producing such content, a brand can establish itself as authoritative. When web crawlers are looking for answers to a user’s query, they choose websites that are authoritative in the niche in question. Levy Online helps businesses build brand authority using relevant content.
Another way we do this is by securing mentions and backlinks from trusted sources to boost visibility. The use of quality backlinks is a vital strategy in SEO, and this remains in AI engine optimization. Being linked on reputable websites signals AI search engines that a brand is authoritative — their content is valuable to the niche.
Positive reviews and social proof also create a sense of trust and reliability. AI-powered search engines are built to give users quality recommendations. A positive review or mention of a product/service proves a brand is trustworthy. Accordingly, AI algorithms will recommend it to users. We help companies encourage users to leave positive reviews and testimonials.
Technical Optimization for GEO
As aforementioned, AI search engines use crawlers to find relevant information. Crawlers usually begin with a set of initial URLs, from which they find hyperlinks to take them to other pages to expand their reach.
Levy Online implements structured data and schema markup to help crawlers discover and index website content more efficiently. Our team helps AI search engines discover valuable content, and help it to understand the relationship between different pages. For example, we use LLMS.TXT to guide LLMs to the most relevant content on a website and an AI sitemap to help AI crawlers discover and understand the structure of a website.
We also ensure website accessibility for AI crawlers, like GPTBot and PerplexityBot. These crawlers do not visit every page on the internet. A website needs to employ certain strategies to ensure their pages are not overlooked, and that’s what our technical specialists do.
Moreover, we optimize websites for mobile and voice search to align with AI trends. We use conversational keywords, ensure websites are mobile-friendly and fast-loading, answer queries, employ local SEO strategies, and create dedicated sections, such as the frequently asked questions sections, to achieve this.
Strategic Digital PR
Building brand reputation and securing high-quality backlinks is a crucial part of AI optimization. Your website being mentioned in AI-referenced publications helps it appear as one with a strong reputation, possessing high-quality content. We help businesses earn citations in such publications to enhance authority.
We can help you create valuable content that is likely to be linked by other authoritative websites. We can also guide you on how to reach out directly to sources to mention your brand in relevant industry topics. Offering quality products or services is also vital in earning mentions from a customer, or in an AI-generated response.
Content that uses conversational and long-tail keywords, and includes proper citations to authoritative sources is likely to influence Google AI Overviews and LLMs. Our strategic digital PR involves getting referenced by both users and AI tools.
Community Engagement and Sentiment
AI algorithms are now actively incorporating content from forums, like Reddit and Quora. This makes it crucial for businesses to monitor and participate in online discussions to shape sentiment.
We will help you identify the right time to engage in conversations with the community to educate them about your products or services. In addition to helping customers view your business differently from these conversations, you can also influence AI’s perception of your brand.
You can use feedback from these forums to identify common user questions/concerns, identify emerging trends, and recognize content gaps to develop a content plan that gives you the upper hand on AI-driven searches.
Ensure you provide quality products/services and respond to customers on time to maintain a positive online reputation to rank higher in AI results.
Benefits of Choosing Levy Online’s GEO Services
What will you benefit from choosing our search generative experience and SEO services? You will gain:
- Enhanced visibility: We will help you appear in AI-generated responses across platforms like ChatGPT and Perplexity, without losing traffic from traditional SERPs.
- Better engagement: Our team will ensure your content provides context-rich answers that resonate with users to improve user experience and aid AI understanding.
- Future-ready strategy: AI-powered search engines are constantly evolving with frequent updates of data, algorithms, and features. Our specialists stay up-to-date with these changes to help clients stay competitive as AI evolves.
Why Partner With Levy Online for GEO?
When you partner with our generative engine optimization agency, you will access proven expertise. We have decades of digital marketing experience. Our company has seen changes in marketing for years, which helps us understand the best ways for a website to maintain visibility in different marketing environments.
Additionally, we have worldwide capabilities. We help clients get a global reach in addition to being visible in local SERPs. When you partner with us, you can expect clear reporting and data-driven strategies because we value transparency.
Some Of Our Clients
How To Get Started With GEO Today
To get started, contact us for a free GEO consultation. The consultation will be an initial discussion of your goals and current strategy. This information helps us identify the best strategies to implement in your case to help you achieve your goals.
Don’t Let AI Search Pass You By — Act Now
How people are searching for content is going through a shift. The introduction of AI-powered search engines is making search results go beyond links and rankings. Search results are now becoming more conversational, offering direct answers within a single session. These results provide users with helpful responses with links to get more details.
The introduction and advancements of AI-driven results are significantly changing how users look for information. A business that delays implementing GEO techniques risks losing market share to competitors.