Digital Marketing Services for Lawyers
If you’re hoping to improve your legal website’s traffic, leads, rankings in search engine results pages (SERPs), and user experience, Levy Online specializes in working with law firms to build robust digital marketing strategies and a strong online presence that outranks the competition.
What Legal Marketing Services Do We Provide?
In today’s digital age, people seek services online, including legal representation. People often feel overwhelmed and are dealing with difficult situations when looking for a lawyer. They want immediate answers to their questions and to find a law firm that offers the support and resources they need at a difficulty time and a proven track record to deliver results for their clients.
Levy Online understands this process and helps you connect with potential customers actively looking for your legal services using several strategies, including:
What Types of Law Firms Do We Help?
The Levy Online team has the skills and experience you need to stay competitive in the online market. We’ve worked with attorneys nationwide in different practice areas to improve rankings, drive traffic, and secure qualified leads, including:
If you’re struggling to get qualified leads or connect with potential clients online, Levy Online has the expertise to get you there. Contact us now to learn more about our digital marketing services for law firms.
If you want potential clients to find you online in today’s world, you need an optimized website for your law firm.
Some Of Our Clients
SEO for Law Firm Websites
To help you reach your goals, Levy Online offers these SEO services for law firms:
How We Approach SEO for Law Firms
The legal industry is a particularly competitive online market that requires strategic marketing and technical implementation of SEO. We work with our clients to build individualized SEO plans that address specific areas that can make the most significant difference.
Audience Engagement
Our SEO plans aren’t just about getting you as much traffic as possible like some of our competitors. When we optimize for search we optimize for relevant traffic that will engage with your content.
11% Increase in Sessions
18% increase in Avg. Session Duration
Lead Conversion
Part of optimizing for relevant traffic means optimizing for an audience that will likely convert to a customer. Content will also always have a clear call to action to ensure an increase in overall lead conversions.
51% Increase in Form Leads
35% Increase in Form Lead Conversions
Search Presence
As part of our ongoing keyword research, we focus on terms with high search volume that are most likely to convert. We don’t just monitor the keyword position for all terms we can, we focus on the ones that will have the highest impact on your business.
146% Increase in Search Visibility for Relevant Terms
Contact our team now to learn more about our dedicated experts for law firm SEO and how we can set you up for long-term SEO success.
How the SEO Audit Process Works
Our team will run a comprehensive website audit to assess the health of your site and the most significant opportunities for improvement. It also allows us to put together the best SEO strategy based on what is and isn’t working on your current website.
Step 1. Fill out the form
Fill out the form below with your contact information and any questions you have.
Step 2. We’ll set up a time to talk
A member of our SEO team will contact you to discuss your site and your overall goals.
Step 3. We’ll examine your site
We’ll conduct a full analysis of your current site to identify weak areas that need improving.
Step 4. You’ll receive your SEO audit
Our team delivers your site audit results and shares how we can help.
Digital Advertising for Law Firms
Pay-per-click search ads should be an integral part of any law firm’s digital marketing strategy. PPC advertising involves bidding for optimal ad positions on search engine results pages for related search queries or keywords.
Our dedicated agency has digital advertising specialists with decades of combined experience in this field. We have the knowledge to help you secure the best ad positions with eye-catching designs and copy that converts and fits your budget.
What Are the Benefits of Digital Advertising?
Here are the benefits of a comprehensive strategy as part of your overall law firm marketing efforts:
- Fast Results – Search ads deliver results quickly and can help your site gain traffic and visibility faster than other marketing strategies.
- Reach Your Target Audience – PPC uses analytics and data to target a very specific audience looking for your legal services, including age, gender, and location.
- Clear Messaging – Successful PPC ads are concise calls to action that share a direct message that can build leads and increase conversions.
- Set Your Budget – Search ad bids and budgets are slightly more predictable than other types of marketing and can be adjusted based on your needs and expectations.
If you’d like to learn more about our digital advertising services and legal marketing strategies, contact our team to schedule a free consultation.
Social Media Marketing Services for the Legal Industry
Our social media marketing agency offers the expertise and creativity you need to connect with potential clients through popular social media platforms. We will help you build your social media presence that delivers clear messaging and develops a strong voice for your law firm.
Our social media marketing team provides:
- Creative copywriting for social media posts
- In-house designers to create compelling ads and messaging
- Professional photographers and videographers
- A dedicated account manager and team to handle your social media platforms
- Team members who are up-to-date on all social media trends
Social Media Advertising
Much like PPC search ads, you can also bid for the best visual positions on social media platforms, including Facebook, Instagram, Twitter, and TikTok, to reach potential clients as they scroll through their feeds.
Organic Social Media Marketing
Let clients know who you are, what’s important to your law firm, and what sets you apart from the competition by sharing creative and meaningful posts, images, videos, and live streams. We become an extension of your law firm and will manage your social media presence with regular posts and engagement.
Web Development & UI UX Design
Website development and graphic design are critical to building a client base. Many consumers search for the services they need online, including legal representation. An easy-to-navigate site with clear messaging and creative design helps potential clients find what they need quickly. Even if your law firm relies heavily on referrals, people will most likely still visit your website for contact information or to see if you offer what they need.
The web dev and design team at Levy Online have experience building legal sites from the ground up with user experience and accessibility in mind. Our web development agency offers in-house developers and designers with extensive technical skills in:
- Improving your website’s accessibility across platforms
- Website design and redesign
- Landing page design
- Custom iconography
- Advertisement designs
- Branding
- Logo design
Success You Can See With Comprehensive Reporting
No digital marketing strategy matters if it can’t deliver results.
At Levy Online, we focus on data-driven tactics that guide our overall strategy to improve your website’s rankings and search ad conversions. We provide comprehensive monthly reporting with step-by-step explanations of results while making recommendations for your law firm’s marketing efforts.
If you’re ready to take your law firm to the next level, contact our digital marketing team today.
Sources:
¹Google. (21 April 2022). Webmaster guidelines. Google Search Central. Retrieved 29 April 2022.
²Southern, M. (22 December 2022). What is Google E-E-A-T? How To Demonstrate First-Hand Experience Search Engine Journal (SEJ).