Digital Marketing Services for Lawyers
If you’re hoping to improve your legal website’s traffic, leads, rankings in search engine results pages (SERPs), and user experience, Levy Online specializes in working with law firms to build robust digital marketing strategies and a strong online presence that outranks the competition.
What Legal Marketing Services Do We Provide?
In today’s digital age, people seek services online, including legal representation. People often feel overwhelmed and are dealing with difficult situations when looking for a lawyer. They want immediate answers to their questions and to find a law firm that offers the support and resources they need at a difficulty time and a proven track record to deliver results for their clients.
Levy Online understands this process and helps you connect with potential customers actively looking for your legal services using several strategies, including:
What Types of Law Firms Do We Help?
The Levy Online team has the skills and experience you need to stay competitive in the online market. We’ve worked with attorneys nationwide in different practice areas to improve rankings, drive traffic, and secure qualified leads, including:
If you’re struggling to get qualified leads or connect with potential clients online, Levy Online has the expertise to get you there. Contact us now to learn more about our digital marketing services for law firms.
If you want potential clients to find you online in today’s world, you need an optimized website for your law firm.
Some Of Our Clients
SEO for Law Firm Websites
To help you reach your goals, Levy Online offers these SEO services for law firms:
Keyword research is an essential component of any successful SEO strategy. We look at search volume for important terms in your industry and analyze competitors’ sites to see which short and long-tail keywords your site is missing.
Technical SEO can be complex and involves implementing tactics that ensure your site follows Google guidelines for best practices¹. This part of SEO improves your site’s performance through faster site speed, ease of navigation, mobile-friendliness, and proper website setup.
Every page on your website matters to search engines and contributes to the overall health of your site. We ensure your site structure is organized, and every page is optimized the way search engines like, including page elements like metadata, headers, tags, images, and schema markup.
Off-Page SEO (Link-Building)
Getting links to your site from other websites with high authority will help you build your own expertise, authoritativeness, and trustworthiness (E-A-T)² score with Google. When other sites link to you, it tells search engines that your content offers value and is helpful to users. We work to secure backlinks from the best sites to give you an edge over your competition.
Content Writing and Optimization
High-quality content is the foundation of all legal websites that perform well, including practice area pages, blog posts, and resources. You have to offer value to readers in a meaningful way that also gives them opportunities to take action. Levy Online has a team of experienced in-house SEO writers who understand the legal field.
Local SEO for Law
When people search for lawyers, they often want a law firm near them and attorneys who understand local laws. This is why local SEO for law firms is crucial to establishing your law firm’s visibility in the SERPs. We focus on local keywords and ranking your website in local listings using proven strategies that get results.
Online Reputation Management (ORM)
Client reviews can hold a lot of weight for your law firm’s online credibility. We can help you manage your online reputation by engaging with people who leave reviews or ratings. We’ll also flag irrelevant reviews and even have reviews removed if they violate posting guidelines.
How the SEO Audit Process Works
Our team will run a comprehensive website audit to assess the health of your site and the most significant opportunities for improvement. It also allows us to put together the best SEO strategy based on what is and isn’t working on your current website.
Step 1. Fill out the form
Fill out the form below with your contact information and any questions you have.
Step 2. We’ll set up a time to talk
A member of our SEO team will contact you to discuss your site and your overall goals.
Step 3. We’ll examine your site
We’ll conduct a full analysis of your current site to identify weak areas that need improving.
Step 4. You’ll receive your SEO audit
Our team delivers your site audit results and shares how we can help.
Digital Advertising for Law Firms
Pay-per-click search ads should be an integral part of any law firm’s digital marketing strategy. PPC advertising involves bidding for optimal ad positions on search engine results pages for related search queries or keywords.
Our dedicated agency has digital advertising specialists with decades of combined experience in this field. We have the knowledge to help you secure the best ad positions with eye-catching designs and copy that converts and fits your budget.
What Are the Benefits of Digital Advertising?
Here are the benefits of a comprehensive strategy as part of your overall law firm marketing efforts:
- Fast Results – Search ads deliver results quickly and can help your site gain traffic and visibility faster than other marketing strategies.
- Reach Your Target Audience – PPC uses analytics and data to target a very specific audience looking for your legal services, including age, gender, and location.
- Clear Messaging – Successful PPC ads are concise calls to action that share a direct message that can build leads and increase conversions.
- Set Your Budget – Search ad bids and budgets are slightly more predictable than other types of marketing and can be adjusted based on your needs and expectations.
If you’d like to learn more about our digital advertising services and legal marketing strategies, contact our team to schedule a free consultation.
Social Media Marketing Services for the Legal Industry
Our social media marketing agency offers the expertise and creativity you need to connect with potential clients through popular social media platforms. We will help you build your social media presence that delivers clear messaging and develops a strong voice for your law firm.
Our social media marketing team provides:
- Creative copywriting for social media posts
- In-house designers to create compelling ads and messaging
- Professional photographers and videographers
- A dedicated account manager and team to handle your social media platforms
- Team members who are up-to-date on all social media trends
Social Media Advertising
Much like PPC search ads, you can also bid for the best visual positions on social media platforms, including Facebook, Instagram, Twitter, and TikTok, to reach potential clients as they scroll through their feeds.
Organic Social Media Marketing
Let clients know who you are, what’s important to your law firm, and what sets you apart from the competition by sharing creative and meaningful posts, images, videos, and live streams. We become an extension of your law firm and will manage your social media presence with regular posts and engagement.
Web Development & UI UX Design
Website development and graphic design are critical to building a client base. Many consumers search for the services they need online, including legal representation. An easy-to-navigate site with clear messaging and creative design helps potential clients find what they need quickly. Even if your law firm relies heavily on referrals, people will most likely still visit your website for contact information or to see if you offer what they need.
The web dev and design team at Levy Online have experience building legal sites from the ground up with user experience and accessibility in mind. Our web development agency offers in-house developers and designers with extensive technical skills in:
- Improving your website’s accessibility across platforms
- Website design and redesign
- Landing page design
- Custom iconography
- Advertisement designs
- Logo design
Success You Can See With Comprehensive Reporting
No digital marketing strategy matters if it can’t deliver results.
At Levy Online, we focus on data-driven tactics that guide our overall strategy to improve your website’s rankings and search ad conversions. We provide comprehensive monthly reporting with step-by-step explanations of results while making recommendations for your law firm’s marketing efforts.
If you’re ready to take your law firm to the next level, contact our digital marketing team today.
¹Google. (21 April 2022). Webmaster guidelines. Google Search Central. Retrieved 29 April 2022.
²Crowe, A. (19 September 2021). What Exactly Is E-A-T & Why Does It Matter to Google? Search Engine Journal (SEJ). Retrieved 29 April 2022.