Conversion Rate Optimization Services To Generate More Leads & Increase Revenue
Getting found online is a critical first step in optimizing your business, but it’s only the beginning. Once visitors find you, what actions do you want them to take? Uncovering the motivation behind your customer’s decisions can encourage users to move through tasks and commit to your service or product.
CRO (conversion rate optimization) considers the human aspect of online engagement. A conversion rate is calculated by comparing the number of visitors to a page to the number of visitors who took the desired action on that page. The goal is to have as many visitors as possible engage with your content.
What Is CRO?
CRO is the process used to increase engagement and sales on your site using data-driven insights. It reveals how well your marketing strategies are working and whether or not you need to make some changes.
Conversion rate optimization refers to customer actions, such as:
Marketing that prompts visitors to take action effectively moves users from seekers to customers.
Our CRO Services
Usability Analysis
It’s not uncommon for business owners to design websites and apps according to what they believe works. However, this may not be wise, as the target audience may have different needs and preferences.
It’s vital to conduct a usability analysis to determine if your website is easy to navigate. A website designed to meet users’ needs and preferences is integral to increasing conversion rates.
Internet Marketing Conversion Analysis
A website that’s easy to navigate may not be enough to convert visitors into customers. If the traffic quality is poor, the high number of visitors may not translate to your intended outcome.
Internet marketing conversion analysis ensures you attract quality traffic (the right visitors) that can become customers.
Conversion Funnel Analysis
Understanding the steps a visitor follows from when they come across your website to when they take a particular action is crucial. With conversion funnel analysis, you can identify a stage that results in many visitors dropping off.
Accordingly, you can take appropriate measures to eliminate the obstacles visitors may be facing to help them have a smooth experience from their initial contact.
Website Copy Analysis
Assessing the written content on your website is a vital part of CRO. Your website copy should provide adequate information about your product or service and encourage a visitor to take a specific action. Website copy should be analyzed regularly to improve it. Having outdated content or a copy that does not achieve the intended goal may lower your conversion rates.
CRO Audit
Your website needs to go through a CRO audit to identify opportunities to improve conversion rates. With this service, every aspect of your website that can contribute to converting a visitor into a customer will be assessed.
A CRO audit allows you to understand how users interact with your website, why visitors drop off, why a website copy content is no longer valuable, what you need to do to increase customer satisfaction, and so on.
A/B Split Testing
A/B testing is a research method that compares two or more versions of a website to determine the one that yields the best results. During the test, users will have access to the different versions, and our team will analyze how each performs. Using a version of a web page that performs better is one of the leading conversion rate optimization best practices.
A/B testing can be done on any element of a website, from changing your web design to updating the headline of a website copy or a call to action on a landing page.
Google Analytics
Google Analytics is a primary tool for CRO. It’s beneficial to have adequate data about your customers’ activities. These include bounce rate, click-through rate, cart abandonment rate, and average time on a page, among others.
Other insights Google Analytics provides include demographics, engagement, traffic, device information, and geographical data.
Heat Maps Testing
Heat map testing is another great research method included in our conversion rate optimization services. Heat mapping tools can show where a user clicked on a page or how far down they scrolled on a page. With colors, a heat mapping tool will give you a visual of user experiences. You can integrate these tools with A/B testing ones.
Aesthetics Analysis
A website’s aesthetics can affect user experience. We can conduct an aesthetics analysis on your page to increase the retention rate and, in turn, encourage conversion. Such analysis involves ensuring the website has a professional look consistent on all pages and assessing if the website has a natural feel in its layout.
Search Engine Optimization (SEO)
Although they are different digital marketing services, SEO and CRO work together. Using target keywords and posting high-quality content to rank higher in search engines is a great way to get more traffic to your website that can convert into customers.
Using Google Analytics to discover the most searched queries/terms and posting content that adequately answers those questions is another way SEO and CRO go hand in hand.
Content Writing
Creating engaging content that converts readers into customers is another essential CRO website optimization service that we offer. Our content specialists will ensure you post quality content that answers your target audience’s questions, encouraging them to take action.
Conversion Rate Optimization Process
The process followed during conversion rate optimization matters. To report noticeable rates, our conversion rate optimization agency will follow these steps:
Analyze Data
The first aspect we will consider when you receive our conversion rate optimization services is the issues impacting your conversion rates based on the conversion your business needs. Using analytics tools, we will assess your data to determine such issues, a step that will guide us throughout the whole process.
It’s vital to analyze data on all pages, from the homepage to sign-up/contact forms.
Develop Hypotheses
With the results we receive from the analysis, we will develop hypotheses as to why your website has low conversion rates. Examples of these hypotheses include blog posts being outdated, forms being complicated, calls to action (CTAs) lacking or not being powerful, the website’s design being too complicated, the website loading slowly, the checkout process being complex, the website not being mobile-friendly, and the website targeting the wrong audience.
Test the Hypotheses
Through A/B testing, we can test the hypotheses. We can create two versions of the same page. For instance, two similar blog posts with different CTAs, two versions of content discussing the same topic, two versions of the homepage with different layouts/headlines, varying versions of the checkout process, and so on.
Reviewing the Results
The A/B testing can last a few weeks to obtain solid results, which we will then assess to determine the version that achieved the intended outcome. With such results, you can employ measures to increase your conversion rates.
Schedule Your Next Audit
Your target audience’s needs will typically change, as do search engine algorithms. Your business may also change with time — you may have accessed a new market or introduced new products/services.
Consequently, you should always ensure your website meets internal and external changing needs. After receiving conversion rate optimization services, scheduling your next audit to ensure your website stays updated is crucial.
What Are Our Strategies for Conversion Rate Optimizations?
There are many subtle ways to move your customers further down the buying cycle and for them to engage with your content. While some are more obvious than others, implementing multiple strategies gives you the best chance to find what speaks to them and prove your value.
Some optimization strategies may include:
Some Of Our Clients
Where Can Conversion Rate Optimizations Be Made?
Conversion rate optimizations can be made on every page on your site. Homepages are ideal candidates for CRO as this could be one of the most visited pages by a user and It is important to make a good first impression and also guide the user further down the funnel.
Identifying where customers are in the conversion process when they reach a particular page can help target the action you want users to take.
Optimizations can be made on:
Being the first page a user comes across, a homepage should be simple. Users should easily find what they are looking for. A homepage should also load faster. You should also have a chatbot on the homepage to provide a user with needed answers and pop-ups of discounts, sign-up forms, and so on to capture leads.
Other conversion rate optimization strategies for the homepage include:
- Using illustrations
- Highlighting links to product information
- Creating a clear flow of action
Your blog page is crucial, as it provides informative content that can help you attract the attention of customers. With the right keywords, quality content can rank higher in search engines.
To increase conversion rates through your blog page, consider creating content that matches your target audience’s needs, provides value to your audience, is clear to hook readers, and uses compelling CTAs.
The pricing page is one of the crucial landing pages of a website. This page provides detailed information on the options or tiers a potential customer has.
Visitors may easily navigate the homepage and gain value on the blog page, but they can leave after viewing the pricing page. To prevent this, you need to ensure the page is optimized to increase conversion rates.
You can do this by having fewer payment options/tiers to avoid overwhelming a user, using clear CTAs, creating a sense of urgency, using simple language, and offering a free trial.
Besides the pricing page, every page on your website designed to persuade users to take a specific action needs conversion rate optimization. You need to use eye-catching headlines on landing pages, create a sense of urgency, and include social proof, like customer reviews, testimonials, awards, certifications, brand logos, and brand campaigns.
Analyzing the effectiveness of each page is the best way to make sure customers are getting the information they need throughout each step of the conversion process.
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What CRO Metric Is and How To Use It
A CRO metric is any key performance indicator measuring how well a website converts users into customers. With a CRO metric, you can tell which pages are performing best and which ones need improvement.
Examples of CRO metrics include:
Bounce Rate
This CRO metric measures the percentage of visitors who leave a website after viewing one page only. It’s calculated by dividing the number of single-page sessions by the total number of sessions on a website. A single session is a user’s single interaction within a given time frame, such as visiting the homepage. Total sessions refer to the overall count of all users’ sessions.
If 100 users in total click on your homepage and 60 of them leave, your bounce rate is 60%, that is (60/100) x 100.
A high bounce rate may indicate that users can’t find what they are looking for, a landing page is too complicated to navigate, your pages are loading slowly, or a web page has too many pop-ups. It’s recommended to aim for a bounce rate of 20 to 45%. Above this can be regarded as a high bounce rate.
Entrance
Entrance is a CRO metric that measures the number of times a user first enters your site through a specific page. If users enter your website through the blog page 30 times in single sessions and the total number of sessions on the website is 100, then the entrance rate through the blog page is 30%, that is (30/100) x 100.
Knowing which pages have high entrance rates is crucial, as you can optimize them strategically to increase conversion rates — you can post informative pop-ups on these pages or have enough CTAs.
CTR
Click-through rate (CTR) is a crucial metric that shows the percentage of visitors who click on your ad to get to your website or the CTA on your website to take a desired action. It’s at the top of a sales funnel page, as it measures what happens before users even get to your website or a landing page.
CTR is integral to CRO. You can use the CTR metric to improve the effectiveness of an ad to increase the number of clicks and then employ CRO strategies to convert these clicks into the desired action.
Pages per Visit
Pages per visit is a metric that measures the average number of pages a user visits on your website in a single session. It’s calculated by dividing the total number of page views by the total visits to the website during a specified time period.
You should aim to have users visit more pages on your website. A user visiting your homepage, blog page, pricing page, and contact form (these are four pages) in a single session may indicate they found every page valuable. Perhaps the content on each page was compelling enough to encourage them to keep exploring the website.
Page Load Time
You don’t want to have slow-loading pages. A website that takes too long to load can result in high bounce rates. Customers are also likely to abandon items in their cart if the page loads slowly.
To ensure it’s fast, you should regularly measure your page load times using browser developer tools or online performance testing tools.
Return on Investment (ROI)
This metric measures how profitable your conversion rate optimization efforts are. Having reliable CRO tools, working with reputable agencies, and performing website audits result in expenses for your business. Thus, you need to compare the revenue your business generates from the conversion to what you spent on CRO to know if you are profiting from the implemented CRO efforts.
Determine the CRO efforts that are significantly contributing to a high percentage of your ROI and invest in them. Also, improvements should be made to CRO activities that are not contributing to the ROI.
Leads Generated
What is the number of visitors to your website who converted into leads (visitors whose attention is captured)? If your website is designed to reach a target audience and has quality content, your lead generation rate can be high, as many visitors can determine your website will meet their needs.
If your lead generation metric shows low numbers, you need to change your strategies/processes to catch the attention of visitors likely to be interested in your business.
Website Traffic
The number of visitors your website gets in a particular time frame can help you determine its popularity and performance. Search engine optimization (SEO) tactics are vital in helping a website be visible in search engines and, in turn, have high website traffic, which is necessary for generating leads.
Exit Rate
The exit rate metric measures the percentage of users who leave a specific page on a website without taking the desired action. It differs from bounce rate because it focuses on users who have engaged with other page(s) on the website. The bounce rate focuses on users who leave the website from the landing page (they don’t view any other page).
Understanding the exit rate of each page of your website is necessary for deciding the changes to implement. If the pricing page has a high exit rate, chances are the language used, or the number of options provided is overwhelming, and so on.
This metric is calculated by dividing the total exits from a page by the total visits to the page and then multiplying it by 100.
Cost per Conversion
The cost per conversion (CPC) metric shows how much you spend in every conversion — the amount of money you invest from advertising to when a user makes a purchase or takes the desired action. Quality CRO efforts can help you to keep your CPC lower while increasing your ROI.
Conversion Rate vs. Click-Through Rate
The click-through rate measures the number of users who click on an ad or CTA. It’s a crucial metric for getting people to a website or an intended page. On the other hand, conversion rate (CVR) is a CRO metric that measures the percentage of users who complete a desired action.
CVR differs from lead generation. The latter metric measures the rate at which the attention of potential customers is captured. CVR measures the rate of such leads taking a particular action.
You can have a high CTR but a low CVR — many people can click your ad or CTA, but only a few complete the desired option. You need to have a balance between your CTR and CVR rates. Contact us to find a balanced approach.
What Is Conversion Rate?
A conversion rate is a CRO metric that shows the percentage of visitors who complete a desired action on a website, such as subscribing to an email list, signing up for a free trial, or making a purchase.
How To Calculate Conversion Rate
CVR is calculated by dividing the number of conversions by the number of visitors and multiplying by 100. If you have an email newsletter that is read by 1,000 subscribers, but only 50 take a desired action, which can be to order a product or complete a form, your conversion rate is 5%, that is (50/1000) x 100.
What Is a Good Conversion Rate?
It’s critical to have a conversion rate that falls between 2 and 5%, depending on the industry your business is in. If your rate is below this, you need to perform a website audit to determine areas that need improvement to increase your CVR.
A low CVR may negatively impact your ROI. With a higher CV, you may spend less per conversion. If you spend $1,000 on ads that catch the attention of 10,000 people and 500 of them take a desired action, you would have spent $2 per conversion. If 900 people would have taken the desired action, you would have paid $1.11 per conversion.
Why Conversion Rate Optimization Is Important?
CRO is an essential aspect of online marketing because it allows you to get more value from visitors already accessing your site. The more engaged your user is they will have a high affinity to convert.
It doesn’t matter how many visitors you get to your site if they aren’t taking the desired action once they get there.
Two main reasons CRO is important are:
1. Generate Revenue
Whether the action you want visitors to take is to purchase a product, schedule an appointment, sign up for a service, or visit your store, the bottom line is that you need to make a profit. CRO improves the likelihood that people will take action and commit to your desired business goal.
2. Convert users to qualified leads
Running a business is a complex undertaking with various forms of marketing to drive users to your site. CRO helps make your website improve the likeness of theses users to turn into customers.
How a CRO Expert Can Help
Website optimizations can get complex, especially if you have a large site with numerous pages. Additionally, once you optimize your content, conversion tracking and data management need to be monitored for effectiveness.
Hiring a professional to improve conversion rates is an excellent investment in your online marketing strategy. CRO helps customers have a great online experience that retains a committed following, sees your offerings as valuable, and makes your business more profitable.
Get In touch and see how we could help improve conversion rates for your business.
Why Choose Levy Online as Your Top CRO Agency?
The conversion rate optimization company you work with matters. Levy Online can help you effectively solve your website’s struggles, such as low click-through rates, low conversion rates, and low website traffic.
Our team of specialists will assess every element of your website to determine areas that need improvement to increase your return on investment. We have served clients for over 35 years worldwide, working closely with them to learn about the conversions they desire and provide them with the most effective CRO efforts to achieve those conversions.
Levy Online values helping businesses grow by assessing crucial metrics that allow us to determine the best strategies that will bring you results. We use tools with advanced features to obtain adequate information about customer behavior on your website to increase conversion rates.
Get in touch now to discover the conversion rate optimization tips that can work for your business.
Frequently Asked Questions
How Much Do Conversion Rate Optimization Services Cost?
The amount you spend on conversion rate optimization services will depend on various factors, including the range of services you receive, the frequency of website audits, and the complexity of a project. It’s important to allocate a good percentage of your monthly marketing budget to CRO for the best results.
Is Conversion Rate Optimization Worth It?
With almost every business having an online presence, conversion rate optimization is worth it. You want to improve your visibility and rankings in search engines, have a website that offers value to users, keep visitors engaged on the website with quality content, have web pages that load faster, and so on. CRO can help you improve customer satisfaction and increase revenue.
What Is an Example of Conversion Optimization?
An e-commerce store testing different variations of the checkout process to determine which one is simple and easy to navigate is an example of conversion optimization. Another example is a business rewriting/updating its content to provide blog posts that engage potential customers.
Who Needs Conversion Rate Optimization?
Any business or website owner can benefit from CRO website optimization services. If you want to improve your online performance and increase customer satisfaction, you need these services.
Why Is CRO So Important?
CRO can improve a website’s performance, increase ROI, lower a business’s customer acquisition costs, and increase customer retention.