Description:
Ad scheduling is a setting that allows your ads to show up during specific times or days of the week.
Definition and Explanation:
Ad scheduling allows you to decide when your ads will show up. This gives you more control to choose what times or days you want your ads to be live.
For example, if you are running an ad for a promo that is only offered from Monday to Thursday, then you can schedule your ads to show only on those specific days. This helps you save ad spend so that your ads aren’t active when your promo is not offered, such as during the weekend.
Also, this lets you allocate budget to busier hours — when people are online and more likely to interact with your ad.
Key Points:
- Ad scheduling is a useful tool to help you control your ad spend by giving you the option to choose when your ads are active during specific times or days of the week