Description:
A percentage increase or decrease in your Google Ad bids based on device, location, or time of day.
Definition and Explanation:
Bid adjustments is a Google ad setting that allows you to tell Google when you want your ad to show up based on certain criteria. For example, if you notice that your ads perform better to users who are on a mobile device, then you can increase your bid adjustment for your ads to show up to more mobile device users. This lets your ad show up less to users who are on a computer or a tablet.
This doesn’t make any changes to your overall daily budget. In fact, this gives you more freedom on how you want your budget to be used by Google.
Overall, bid adjustments can help you achieve better results from your ads. If your ads perform better during a specific time of day, then you can increase your bid during that time so your ad shows up when its most likely for users to be interested.
Key Points:
- Bid adjustments allow you to spend your ad budget more efficiently
- This allows more clicks and possible conversions from the right people, and less wasted ad spend