Description:
A keyword matching option that allows Google ads to appear for searches that are related to your keyword, including similar phrases or variations.
Definition and Explanation:
Broad match is a setting you use when picking keywords for online Google ads.This allows your ad to show up to people who search for your exact keyword, words that have a similar meaning, or misspelled versions of your keyword. For example, if your keyword is “coffee mugs”, then your ad will show up when someone is searching for “ceramic cups”, “mugs for tea”, or other related searches such as “buy drinkware.”
The goal of broad match is to show your ads to a wider range of people. It allows your ad to show up in front of users who might be interested in your keyword, even when they didn’t type out your exact keyword. This can help you reach new customers who may be interested in your keyword. Sometimes, this can cause your ad to show up to users whose searches might not match with the interest of your keyword.
Key Points:
- Broad match is the default setting for keywords in Google Ads.
- This is great for reaching a big audience, but your ads may be irrelevant to users since your ads may show up in searches that aren’t really related to your keyword.