SEO For Lawyers
In today’s digital landscape, legal professionals are experiencing a shift in how legal services are provided and accessed. There are many opportunities for law firms to flourish online. From online platforms to a variety of digital tools, tech proficiency is vital for your law firm’s digital success.
Dominate Search with Lawyer SEO
The legal market is highly competitive, and standing out can be tough. SEO for law firms is important to boost your online visibility and to grow in the competitive landscape. Furthermore, optimizing your online presence builds trust with potential clients, increases traffic, and ensures you rank higher in search engines.
Our online marketing agency, Levy Online, has served a variety of clients over many years. We have helped small, medium and large-sized businesses boost their online sales and increase their online presence. With a deep understanding of the industry and our comprehensive, personalized approach, we are committed to top-notch strategies that address the unique needs and challenges of legal services in the digital world.
Why SEO Matters for Law Firms
When individuals are seeking legal representation, they often use search engines like Google or Bing to find information and a reputable law firm. Google or Bing guides those individuals’ decision-making process.
Some Of Our Clients
Understanding the Basics of Legal SEO
There are a few elements of SEO that are key for your law firm’s online presence.
Keywords
Keywords are essential for any successful SEO strategy. Choosing the right keywords is critical for ensuring your site shows in search results when potential clients seek legal services. Relevant, high-ranking keywords can assist in the likelihood of attracting more client inquiries. Furthermore, incorporating keywords in your content can benefit your site in a variety of ways.
Content
To engage potential clients and increase credibility, having high-quality content is the foundation for your legal website to perform well. This includes services you provide (practice area pages), resources, and blog posts.
Backlinks
Strengthen your online presence with the use of backlinks from relevant and reputable sources. This boosts your credibility and trustworthiness to potential clients.
Local SEO
This is defined as optimizing your online presence to attract potential clients in your specific geographic area. For example, if you want to attract clients in Las Vegas, optimizing for that area is vital. There are a few opportunities to do this:
- Google My Business optimization: This includes optimizing your business hours, description, relevant categories, and services and offers
- Local keywords: Potential clients search for legal services in their area, such as “personal injury lawyer in [city].” It is important to identify and target relevant local keywords.
- Local content creation: Relevant content on your site, such as blog posts, case studies, or legal guides with local keywords, is vital to attracting potential local clients
Mobile Optimization
The majority of users use their mobile devices to search for local businesses. Therefore, it is important to ensure your website is mobile-friendly. A responsive website design ensures your website functions and looks well on smartphones while improving user experience.
See How our industry-leading SEO team can help your Law Firm
How Levy Online Transforms Your Legal Practice With SEO
Our team at Levy Online has the experience and skills for the competitive online market of the legal industry. We provide our clients with individualized SEO plans based on needs that address specific areas that can make the most difference.
This can vary from keyword research, local SEO, online reputation management (ORM), technical SEO, or off-page and on-page SEO.
Furthermore, our digital marketing agency, Levy Online, offers other digital marketing efforts that can boost your online presence and drive traffic, including:
- Digital advertising: Pay-per-click search ad campaigns are vital for your law firm’s digital marketing efforts. We have a dedicated team that specializes in PPC advertising and will ensure you the best ad positions.
- Social media marketing: It is key for your law firm to have a strong social media presence with clear messaging and a strong voice. We can assist with creative copywriting for social media posts while keeping up with social media trends. Our team of in-house designers, professional photographers, videographers, and social media team can assist with your social media needs.
- Web development & UI UX design: A strong website is important when building a client base or finding potential clients. We can assist with building an easy-to-navigate site with clear messaging and creative design while ensuring sturdy user experience and accessibility.
Case Studies and Success Stories
With our SEO plans, we assist you beyond just getting as much traffic as possible. We also optimize for relevant traffic that will engage with your content.
Audience Engagement
Results
- 11% increase in sessions
- 18% increase in avg. session duration
Keyword Visibility
Search Presence
We routinely assess keyword research, focusing on high-search-volume terms that will have the highest impact on your business.
Results
- 146% increase in search visibility for relevant terms
Actionable SEO Strategies for Law Firms
Keyword Research
To ensure your law firm’s visibility on search engines is strong, keyword research is essential. It begins with identifying terms your potential clients are searching for. Then, we tailor your online content to match those needs. For example, if you are a personal injury lawyer in Las Vegas, you should target keywords like “personal injury lawyer in Las Vegas” or “personal injury lawyer near me.” Levy Online uses a variety of tools that help uncover vital keywords.
Content Creation
Not only is incorporating keywords vital in your website’s content but so is regularly publishing engaging and informative content. The goal is to provide assistance to your audience. This may include creating blog posts regarding your practice areas, having FAQs on common legal questions or evergreen legal advice, and providing information that would be relevant to the user at any point.
Local SEO
If you’re looking to attract clients in a specific area, such as a state, city, or neighborhood, local SEO is important to make it easier for them to find your law firm and connect. Optimizing your Google My Business profile may include ensuring that your law firm’s name, description, phone number, and services are accurate and consistent across all of your online presence. This is also important to attract local potential clients.
Building Authority
Enhance your law firm’s reputation with quality backlinks and online partnerships. Quality backlinks from reputable ensure users that you are reputable and credible. Furthermore, online partnerships with other local businesses, legal directories, and relevant organizations increase your reputation with potential clients and search engines.
Getting Started With Levy Online
The process of partnering with Levy Online is fairly smooth. After filling out a form, our team will perform a comprehensive website audit. The purpose of the SEO audit is to analyze the health of your site and any opportunities for improvement.
The steps for getting started with us:
Step 1: Fill out the form with contact information and any questions you may have
Step 2: A member of our SEO team will contact you to discuss your site and goals
Step 3: We will conduct an examination of your site and identify weak areas that need improving
Step 4: You will receive your SEO audit, and our team will share ways we can help you
We offer a customized approach tailored to your specific needs and goals.
FAQ
How Long Does It Take To See Results From SEO?
Results from search engine optimization can vary depending on a few factors. This includes the competitiveness of the industry, the quality of your content and website, and SEO strategies.
However, in general, you may see improvements within a few weeks to a few months after implementing effective SEO strategies. It is important to note that consistency and monitoring progress are key.
Can SEO Help With Reputation Management for Lawyers?
A well-executed SEO strategy includes reputation management, which can include a variety of tactics. Optimization of your website is not only important, but the visibility of positive information such as case results, awards, community involvement, and client testimonials is vital for potential clients to shape their perception of your reputation.
Negative search results, such as negative reviews, can push your search rankings down. However, consistent optimization and producing relevant content can make it more difficult for negative content to rank higher. Furthermore, it is essential to address any type of negative search results.
Elevate Your Law Firm With Expert SEO Services
Having specialized SEO services tailored to your law firm can positively impact the growth of your business and the attraction of potential clients. SEO is important for legal practices for a variety of reasons:
- To increase your website’s visibility
- To target traffic to your website
- Enhance online reputation
An optimized website with high-quality content and steady user-friendliness also increases users and improves conversion rates.
At Levy Online, we offer a team with expert experience and skills to provide tailored SEO services. Here’s what sets us apart:
- Industry expertise: Our team has years of experience working with legal practices. We understand the opportunities and unique challenges in the industry.
- Proven results: We have a strong track record of success in helping law firms increase their online visibility, grow their business, and attract more clients through strategic SEO initiatives.
- Clear communication: We understand the need for strong partnerships with our clients. As a partner with us, you’ll receive frequent updates and reports on the progress of your SEO campaigns. Additionally, we’re always available to answer any questions or address concerns.