The AI takeover is infiltrating every part of marketing, turning complex strategies into smarter, more efficient processes. In marketing, AI refers to using machine learning and data analysis to automate tasks, predict trends, and deliver highly personalized experiences. In this article, you’ll explore how AI redefines marketing strategies and why you must embrace its potential….
Social media has become the main avenue for businesses looking to gain a bigger audience and more customers. It’s where most people spend their time and how they consume content. The time for TV, newspapers, and magazines has passed its prime, and audiences are choosing to follow short-form videos, influencers, and Artificial and Virtual Reality…
Search engine optimization (SEO) for video content is the process of enhancing video quality and technical aspects to rank higher in search engine results. Consumers prefer video content to images or text because of their quick delivery and engaging content. Gaining a top search position in Google or YouTube is the difference between receiving a…
The continued evolution of digital platforms, streaming content, and devices, as well as how people consume media, is constantly evolving. Many people have parted ways with traditional TV and cable TV, meaning advertisers are missing out on reaching audiences. With the rise of streaming services, connected TV (CTV) is quickly becoming a vital contender businesses…
One of the barriers many local small businesses face when it comes to advertising is being able to advertise on TV. The costs associated with local TV advertising spots can be fairly expensive for small business owners. In some cases, a single ad campaign could use up the business’ entire marketing budget for the year….
Many businesses, from major corporations to small local businesses, advertise on television. Reaching consumers through their favorite programs is a great way to build brand awareness and loyalty and grow your market segment. Yet, it is important to know your different options and how they work when you want to advertise on TV. Traditional TV…
What Is OTT? OTT is short for over-the-top, which refers to streaming services, such as Disney+, Peacock, Netflix, YouTube TV, and Amazon Prime. OTT also includes the growing number of FAST (free ad-support streaming TV ) services, like the Roku Channel, Pluto TV, and Tubi. Content is delivered over the internet and bypasses traditional broadcast…
On August 15th, Google began launching the August 2024 Core Update. It finished rolling out on September 3rd. The last recent update prior to this update was the March 2024 update. In this update, Google focuses on providing users with more valuable, helpful, and high-quality content. This update targets content made solely for the purpose…
What Is Schema? Schema is the machine-readable vocabulary used to describe information. Its role is to help search engines better understand content. Search engines like Google or Bing can grab vital details about your business, such as the services you provide and contact information. This can help grab more potential customers, improve online visibility, and…
Google routinely updates its search algorithms to improve user experience and the quality of search results. The March 2024 update is more complex and, reportedly, one of their biggest updates yet. On March 5, 2024, Google announced the update, with the expectation of numerous pushes to various core systems during the month. This update includes…
