Electricians need to market their businesses to increase brand awareness, which can, in turn, increase revenue. When you actively promote yourself, home and business owners will have you in mind when they have a project that requires your expertise. Besides traditional marketing approaches, such as networking with potential customers and asking existing ones for referrals,…
One of the advantages of being a plumber is that your services are required in homes and businesses, which means anyone can be your client. However, you are also competing with hundreds of thousands of other plumbers. Consequently, it’s vital to know the best ways to stand out. Marketing your business by building a strong…
Restaurant marketing strategies are crucial in putting a restaurant in front of potential diners. You need to choose marketing approaches that meet your business’s needs and goals. Not all strategies will communicate your unique offerings as you intend or help you reach a target market. Tailoring marketing campaigns to the uniqueness of your business is…
Picture this: your restaurant’s ad streaming on TV screens in homes just minutes away! With CTV/OTT advertising, you’re not just reaching an audience—you’re reaching the right audience. Combined with geofencing, you can focus your ads on local households, ensuring your message connects with diners who are most likely to visit. What Is CTV/OTT? Before diving into…
Great food and ambiance aren’t enough to succeed in today’s competitive restaurant market. Without effective advertising and marketing strategies, you could miss out on the foot traffic your restaurant deserves. To stand out, clearly define your concept, target the right audience, and showcase why your restaurant is a must-visit. Let’s explore how to optimize your…
The continued evolution of digital platforms, streaming content, and devices, as well as how people consume media, is constantly evolving. Many people have parted ways with traditional TV and cable TV, meaning advertisers are missing out on reaching audiences. With the rise of streaming services, connected TV (CTV) is quickly becoming a vital contender businesses…
One of the barriers many local small businesses face when it comes to advertising is being able to advertise on TV. The costs associated with local TV advertising spots can be fairly expensive for small business owners. In some cases, a single ad campaign could use up the business’ entire marketing budget for the year….
Many businesses, from major corporations to small local businesses, advertise on television. Reaching consumers through their favorite programs is a great way to build brand awareness and loyalty and grow your market segment. Yet, it is important to know your different options and how they work when you want to advertise on TV. Traditional TV…
What Is OTT? OTT is short for over-the-top, which refers to streaming services, such as Disney+, Peacock, Netflix, YouTube TV, and Amazon Prime. OTT also includes the growing number of FAST (free ad-support streaming TV ) services, like the Roku Channel, Pluto TV, and Tubi. Content is delivered over the internet and bypasses traditional broadcast…
