Focus is on a hand holding a remote with apps loaded on a TV in the background.

What Is Connected TV and Why Does It Matter for My Business?

The continued evolution of digital platforms, streaming content, and devices, as well as how people consume media, is constantly evolving. Many people have parted ways with traditional TV and cable TV, meaning advertisers are missing out on reaching audiences. With the rise of streaming services, connected TV (CTV) is quickly becoming a vital contender businesses…

A woman sitting on her couch smiling with a remote in her hand as she watches TV.

Making Local TV Advertising Available To Small Businesses

One of the barriers many local small businesses face when it comes to advertising is being able to advertise on TV. The costs associated with local TV advertising spots can be fairly expensive for small business owners. In some cases, a single ad campaign could use up the businessโ€™ entire marketing budget for the year….

A graphic showing a cloud behind a TV that reads "OTT" with smaller circles branching off showing how OTT advertising works.

What Is OTT Advertising?

What Is OTT? OTT is short for over-the-top, which refers to streaming services, such as Disney+, Peacock, Netflix, YouTube TV, and Amazon Prime. OTT also includes the growing number of FAST (free ad-support streaming TV ) services, like the Roku Channel, Pluto TV, and Tubi.  Content is delivered over the internet and bypasses traditional broadcast…

August Core Update 2024

August 2024 Core Update

On August 15th, Google began launching the August 2024 Core Update. It finished rolling out on September 3rd. The last recent update prior to this update was the March 2024 update.  In this update, Google focuses on providing users with more valuable, helpful, and high-quality content. This update targets content made solely for the purpose…

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An Overview of Schemaย 

What Is Schema? Schema is the machine-readable vocabulary used to describe information. Its role is to help search engines better understand content. Search engines like Google or Bing can grab vital details about your business, such as the services you provide and contact information. This can help grab more potential customers, improve online visibility, and…

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Google Core Algorithm Update March 2024ย 

Google routinely updates its search algorithms to improve user experience and the quality of search results. The March 2024 update is more complex and, reportedly, one of their biggest updates yet. On March 5, 2024, Google announced the update, with the expectation of numerous pushes to various core systems during the month. This update includes…

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What Are Core Web Vitals & Why Are They Important?

Within an ever-expanding world of technology, especially in the vast arena of online marketing, keeping up with all of the new tricks and tools of the trade can be difficult. Googleโ€™s Core Web Vitals is an essential tool for maximizing your websiteโ€™s potential. You will want to learn everything you can about this powerful internet…