A company’s reputation relies heavily on online reviews, no matter the industry, size of the company or business location. When searching for a product or service, what others share about their personal experience or how they felt a particular company … Continued

If you’re hoping to utilize organic social media to promote your business, digital marketing strategy, event, or even just your own personal account, there’s nothing worse than putting in hours of effort and seeing no results. However, many social media … Continued

Every successful business leader understands the importance of intelligent marketing. In the digital world, this comes in the form of pay-per-click advertising campaigns, or PPC. Before we define what cost-per-click (CPC) is, we’ll need to give you a little background … Continued

It can be challenging for some small business owners to fully understand how beneficial SEO can be for their companies. With all the dollars and hard work personally invested in the business, SEO services might seem like a luxury expense … Continued

Gauging Social Media Expertise

  There are social media certifications, college courses, marketing tests, and more, but the one measure of know-how that matters most to users has long been the number of followers. As metrics go, it’s not the worst.  But, alone, it can … Continued

Great Writing for Marketing

  Here is a list of skills that your friends think they are good at: Critiquing movies Accurately diagnosing medical conditions Giving great relationship advice Creating marketing plans Driving Aaaand writing. Everybody learns how to write in school, so everybody … Continued

Unique Internet Marketing

  There’s a lot of noise out there.  We all know this. To be effective internet marketers and cut through the noise, we need to be unique.  We know this also. Everyone is unique.  That goes without saying. If you … Continued

We know this much:  Google considers many ranking factors. Quick explanation:  A ranking factor is something about a site that influences where it appears on a page of search results.  So, if you’re searching for “hats for dogs,” a site with … Continued

Online Shopping and Big Data

It’s possible to learn a lot about someone just by watching them shop. On the internet, depending on where you go and what you do, a lot of different entities can learn about you. This has been happening for some … Continued