The debate between structured data vs. unstructured data has been ongoing for some time now. Unstructured data is flexible; it does not have a predefined structure. Its flexibility allows businesses to collect a wide range of data, including patterns in customer behavior, which can be stored in different formats, a quality webmasters have appreciated for…
Local search engine optimization (SEO) is the practice of optimizing a business’s website and social media pages to rank higher in Search Engine Results Pages (SERPs) for people searching locally. Since restaurants primarily target local customers, restaurant owners should understand how to maximize the benefits of local SEO. Local SEO for restaurants can increase online visibility,…
Search engine optimization (SEO) for video content is the process of enhancing video quality and technical aspects to rank higher in search engine results. Consumers prefer video content to images or text because of their quick delivery and engaging content. Gaining a top search position in Google or YouTube is the difference between receiving a…
On August 15th, Google began launching the August 2024 Core Update. It finished rolling out on September 3rd. The last recent update prior to this update was the March 2024 update. In this update, Google focuses on providing users with more valuable, helpful, and high-quality content. This update targets content made solely for the purpose…
What Is Schema? Schema is the machine-readable vocabulary used to describe information. Its role is to help search engines better understand content. Search engines like Google or Bing can grab vital details about your business, such as the services you provide and contact information. This can help grab more potential customers, improve online visibility, and…
Google routinely updates its search algorithms to improve user experience and the quality of search results. The March 2024 update is more complex and, reportedly, one of their biggest updates yet. On March 5, 2024, Google announced the update, with the expectation of numerous pushes to various core systems during the month. This update includes…
Levy Online Can Help Build You a New One If you own a Google site, you will need a new website to maintain your online presence. Google has announced that websites made with Google Business Profiles will be shut down in March 2024, and after June 10, visitors will encounter a “page not found” error….
Within an ever-expanding world of technology, especially in the vast arena of online marketing, keeping up with all of the new tricks and tools of the trade can be difficult. Google’s Core Web Vitals is an essential tool for maximizing your website’s potential. You will want to learn everything you can about this powerful internet…
An essential part of online marketing is using different types of Google ads and marketing tools to generate interest in your brand, products, and services. The more leads you generate, the higher probability of conversions. One effective way to do this is with Google Smart Campaigns. What is a Smart Campaign in Google Ads? In…
SEO and PPC can drastically boost your business. But do you know what these terms mean? Find out how they are a critical part of any online marketing plan.
