PPC, or pay-per-click advertising, is when you run an advertisement on a platform and pay for the number of clicks, impressions, or goals you accomplish. It’s one of the fastest ways to get your business in front of potential customers. Local businesses and e-commerce businesses can use PPC to test products, services, and marketing messages…
B2B (business-to-business) marketing can be challenging to master because of the type of audience and demographic it is meant for. For 2026 and beyond, it is much more than completing transactions with other businesses. Instead, it is about building and fostering lasting relationships through technology and data. It is vital to understand what B2B marketing…
Are you pouring money into marketing campaigns for tons of viewers but none of them are turning into paying customers? Youโre not alone. Many businesses launch ads, post content, or invest in tools without understanding how to track them effectively so they translate into actual profit. Thatโs where return on investment (ROI) comes in. This…
AI isnโt a buzzword in 2025, itโs embedded into the backbone of how brands are planning, creating, and scaling their content. Companies use it to predict what customers want before they even realize it themselves, and reap the revenue rewards to show for their efforts. To keep up with competition, you need to understand how…
Landscaping marketing can pose challenges to business owners. One of them is generating quality leads. When advertising your business, you should target homeowners โ people who are likely to need your services. Investing in a marketing approach only for it to be viewed mainly by renters can result in a low conversion rate. Levy Online…
Are you spending all your extra profit on ads but not seeing any results? One of the biggest frustrations for appliance repair businesses when they are looking to expand is pouring cash into marketing, but the phone never rings. The harsh truth is, most marketing campaigns need time to fine-tune and adjust, but when you…
Roofing marketing is effective when it includes both traditional and digital strategies, seeing that you are aiming to reach different audiences. To stand out from the competition, you need to determine the most suitable approaches. Levy Online offers several marketing services to help roofing businesses attract the attention of homeowners. Learn more about generating roofing…
The HVAC industry is competitive, which makes effective HVAC marketing necessary. With many businesses competing for the same customers, itโs crucial to be strategic when advertising your business to stand out. You should be able to catch the attention of your target audience. Levy Online has specialists dedicated to helping HVAC businesses create a marketing…
Construction marketing can be challenging. Due to the nature of the industry, consumers require specialized knowledge, experience, and trust. If you are a local contractor, you should ensure your marketing approaches showcase these qualities. So, how can you effectively market your construction company to generate more leads? Let Levy create your winning marketing plan Construction…
Even with a top-notch cleaning team and organized process, your business might still be struggling to get consistent clients. The fact is, you’re not alone. Most cleaning business owners feel stuck or like they’ve hit a plateau in the business. What they don’t know is that they could generate a steady stream of clients if…
