Website migration is the process of moving a website from one environment or platform to another. Examples include changing the domain name, moving from one web hosting provider to another, upgrading from the HTTP protocol to HTTPS, moving from one Content Management System (CMS) to another, and restructuring a site’s design or content. While website…
How you organize content on your website matters. Content strategy experienced a paradigm shift with the introduction of topic clusters. With this approach, related topics on a website are grouped around a central (pillar) page. This form of organization has existed for years, but formalizing and popularizing the pillar page, along with linking more detailed…
Artificial intelligence (AI) has shifted the digital marketing landscape. It has made it possible for businesses to create customized experiences, generate more content, predict customer behavior, and increase engagement. AI-powered search engine optimization (SEO) is the application of AI and machine learning to optimize websites for search engines. It involves automating tasks, analyzing vast datasets,…
Local SEO has become one of the more important strategies for law firms to stand out in their communities. When someone searches for a term like “personal injury attorney near me,” you want your firm to show up at the top. Unfortunately, many firms miss out on an endless stream of clients because of easily…
Search engine optimization (SEO) and pay-per-click (PPC) are crucial components of search engine marketing with unique strengths. But which one should you choose? Which one will result in a higher return on investment (ROI)? If you have these questions, this guide discusses SEO vs. PPC for lawyers to help law firms make informed decisions when…
Generative engine optimization (GEO) is quickly emerging as a leading strategy for businesses that want to rank within AI-driven search results. The shift from traditional SEO (search engine optimization), which optimizes onsite content for SERPs (search engine results pages), to AI in marketing using GEO, which optimizes content so it is cited as part of…
Landscaping marketing can pose challenges to business owners. One of them is generating quality leads. When advertising your business, you should target homeowners — people who are likely to need your services. Investing in a marketing approach only for it to be viewed mainly by renters can result in a low conversion rate. Levy Online…
Are you spending all your extra profit on ads but not seeing any results? One of the biggest frustrations for appliance repair businesses when they are looking to expand is pouring cash into marketing, but the phone never rings. The harsh truth is, most marketing campaigns need time to fine-tune and adjust, but when you…
Roofing marketing is effective when it includes both traditional and digital strategies, seeing that you are aiming to reach different audiences. To stand out from the competition, you need to determine the most suitable approaches. Levy Online offers several marketing services to help roofing businesses attract the attention of homeowners. Learn more about generating roofing…
The HVAC industry is competitive, which makes effective HVAC marketing necessary. With many businesses competing for the same customers, it’s crucial to be strategic when advertising your business to stand out. You should be able to catch the attention of your target audience. Levy Online has specialists dedicated to helping HVAC businesses create a marketing…
