Maximizing ROI: Appliance Repair Marketing Tips

Are you spending all your extra profit on ads but not seeing any results? One of the biggest frustrations for appliance repair businesses when they are looking to expand is pouring cash into marketing, but the phone never rings.

The harsh truth is, most marketing campaigns need time to fine-tune and adjust, but when you don’t know how to track them properly or adjust quickly, it’s basically throwing your money away.

Maximizing your return on investment (ROI) is critical to helping you run appliance repair marketing campaigns that actually bring results. In this article, learn about proven, cost-effective marketing strategies that get you more returns and cut out overspending.

Why ROI Matters for Appliance Repair Businesses

The most important metric when tracking your marketing campaigns is return on investment (ROI). With this metric, you’ll understand exactly how much money you earn for every dollar you put into your marketing budget.

A positive ROI means your marketing is successful and the business is making money. Appliance repair businesses usually have thin margins, so the more you can maximize the ROI, the better chance you have at scaling your business.

You can use ROI for any marketing method you’re using, like paid social ads, Google Ads, Connected TV ads, and SEO.

Benefits of Maximizing ROI for Appliance Repair Businesses

When you’re able to put one dollar into digital advertising, and know you’re getting at least $2 back, it opens up opportunities for your business.

With more money to allocate, you can make better decisions about where to spend your money to scale operations, like better tools or hiring more technicians.

The process of maximizing ROI also sheds light on what’s working in your business and what needs to improve. You’ll immediately recognize which channels drive real leads and which ones need to be cut back.

Most Effective Ways To Maximize ROI

Maximizing your ROI isn’t a guessing game, and there is a strategic process to follow to get the most returns on your invested dollars. Learn the best methods below and get expert tips from our marketing team on how you can do it yourself as an appliance repair business.

Build Local SEO Visibility

Local SEO is optimizing your website and online listings to show up more often when people search for your services in their area.

When someone searches “refrigerator repair in Houston,” you want your business to show up first, so people click on your site and local SEO helps get you there.

Optimizing your Google Business Profile is the best way to start implementing this today. Make sure your business name, address, and phone number are correct, and then use the main keyword with your location somewhere in the description.

Leverage CTV and OTT Ads

Connected TV (CTV) and over-the-top (OTT) ads are commercials you run on streaming platforms or smart TVs, like Roku, Fire Stick, Netflix, and Hulu.

Basically, they are replacing traditional cable TV ads since most younger generations are cutting cords and sticking with streaming platforms.

Running these on your own can be fairly expensive if you don’t have experience, but Levy Online has you covered. We have been running CTV and OTT ads since the inception of Netflix, and can help you set up, track, and optimize for maximum ROI.

Use Social Proof and Referrals

Both social proof and referrals are low-cost ways to market and have big potential for maximizing your ROI.

It’s been studied that people are more willing to move forward with a service if they hear something positive from a friend or another individual who has tried it.

Social media marketing is the easiest way for you to maximize ROI since all you have to do is reach out to existing customers to get their positive feedback, then ask them to leave a review and highlight on social media.

Email and SMS Marketing

Email and SMS offer some of the highest ROI in marketing due to their ability to keep you connected with past customers at a practically free cost.

Once you build up a nice list to reach out to using a lead magnet or free quote, you can continually send emails or messages at no extra cost to you. Just make sure you aren’t wearing out your welcome.

Use email to send service updates, appliance maintenance tips, brand news, and seasonal offers to keep your audience engaged. SMS is more for immediate special offers or appointment reminders.

Track and Measure Progress

The only way you’re going to understand how to maximize ROI is by using specific metrics to track your progress. Data, like how many people clicked on your ad or how many people go from clicking your ad to actually making a sale, are going to guide your business to better choices.

When you understand that people aren’t clicking on your ad, you know something is wrong. You can then make changes to the copy or the visual to try and get more responses.

Use free tools, like Google Analytics or something similar, to track your results and specific metrics.

Spend Smarter and Grow Faster With Levy Online

Maximizing your ROI doesn’t happen overnight; it’s a gradual process that takes time and sustained effort. You are constantly testing, experimenting, and adjusting to find the right solutions. For a small appliance repair business, figuring it out can take months, if not a couple of years.

To shortcut the process, contact Levy Online today. We will fast-track your progress and get you results faster. Just share your business goals, and our team will build a marketing plan guaranteed to drive ROI and keep you focused on growing and scaling your business.