Drive Sales in Your Restaurant With Effective Geofencing Techniques

Picture this: your restaurant’s ad streaming on TV screens in homes just minutes away! With CTV/OTT advertising, you’re not just reaching an audience—you’re reaching the right audience. Combined with geofencing, you can focus your ads on local households, ensuring your message connects with diners who are most likely to visit.
What Is CTV/OTT?
Before diving into the details, it’s essential to understand geofencing CTV/OTT services. CTV stands for Connected TV. This refers to video advertisements delivered to viewers during a streaming service, a TV show, and other video content on streaming devices like ROKU, TV, and even Xboxes.
OTT, or “Over the Top,” refers to advertisements that come across various platforms over the internet, including your phone, iPad, and other mobile devices.
Geofencing with CTV/OTT means you’re no longer bound to advertisements that can only come through commercial media providers like Comcast and others. Instead, you can reach audiences across all platforms. Most importantly, your reach is hyper-focused and localized, so you’re targeting the right audiences.
Who Should Use Geofencing CTV/OTT Advertising?
If you’re ready to learn how to use geofencing for local restaurant advertising, you’re not alone. This tool is growing in popularity and being recognized as an effective tool to tap into.
Geofencing using CTV/OTT advertising does not have to feel complex or overwhelming, especially when you partner with the right advertising agency. At Levy Online, our experts will ensure your restaurant has the right online advertisements to target your audiences accurately.
Best Geofencing Techniques for Restaurants
You don’t have to be a large-scale business to tap into the potential of CTV/OTT advertising, either. Restaurant establishments of all sizes in all areas of the U.S. can benefit from the services of this hyper-localized form of visual advertisement. Let’s take a look at some of the ways geofencing can help you build your restaurant’s image:
Define Your Audience
The first step in creating any advertisement is understanding your audience. There’s something unique about your restaurant that naturally pushes it toward specific audiences. It’s important to understand your restaurant’s “it factor” and how to use it to target the right audiences.
CTV/OTT audience selection tools allow you to define your ideal audience. Is it single individuals? Couples? Families? Defining your audience helps to push out target ads to the appropriate demographics.
Define Your Geographic Target
Just as it’s important to define the appropriate audience, it’s equally important to determine the right geographic area to advertise in. With CTV/OTT advertising, targeting nearby customers with geofencing for restaurants is easy to do and highly effective.
Being able to focus on different areas in advertising opens the door to A/B testing. This is a tactic in which you can push out specific commercials to specific areas and test out which marketing strategies work best for your restaurant.
Create Concise Messaging
Understanding your audience and targeting the right location is only half the battle. You’ll also want to ensure that the messaging you’re pushing out is effective, relatable, and tailored to your audience.
The strategy you’ll use will be unique to your restaurant and may look different than what other restaurants do. It’s important to stick to the basics and do what you know works best for your restaurant.
Still, there are some strategies you’ll want to employ when creating concise messaging. Below are some effective pieces of information you can include in your advertisement to help drive customer service:
- Create relatable messaging
- Identify your proximity to different landmarks
- Identify your location and whether you’re near specific neighborhoods
- Create action-oriented messaging
- Highlight deals and specials
- Emphasize what makes your establishment unique and worth the drive
Partnering with an advertising agency that understands these aspects of messaging can be helpful to you as you create targeted CTV/OTT ads. At Levy Online, our team can help you create effective marketing materials to meet your business needs.
What Are the Benefits of Geofencing in CTV Advertising for Restaurants?
Hyper-localized geofencing CTV advertisements bring with them undeniable results. You’re able to build brand recognition that will help drive sales. You’ll also be able to reach audiences in your local area who might have otherwise not visited your restaurant.
Most importantly, geofencing CTV advertisements can significantly impact your bottom line. Hyper-focused advertisement means you’re optimizing your marketing strategy effectively, helping you save money in your overall marketing operations.
Amp Your Advertisement With Levy Online
Geofencing CTV/OTT has transformed local restaurant marketing. To learn more about how you can improve your restaurant’s image and reach audiences in a hyper-focused manner throughout your community, the team at Levy Online can help. Get in touch today and take your advertisement approach to new heights.
Sources:
Awati, R. (2022). Geofencing.
Manning, C. (2021). Over-The-Top And Connected TV Are Having A Moment.
The Future of Targeted Advertising: Over The Top’s Success with OTT, CTV, and Geofencing Solutions. (2024).