How to Market a Cleaning Business and Get Local Clients
Even with a top-notch cleaning team and organized process, your business might still be struggling to get consistent clients. The fact is, you’re not alone.
Most cleaning business owners feel stuck or like they’ve hit a plateau in the business. What they don’t know is that they could generate a steady stream of clients if they focused on setting up a reliable marketing system.
This article breaks down exactly how to market your cleaning business, and how to take advantage of digital agencies to streamline the process.
Why Marketing Matters for a Cleaning Business
Marketing is how you share your business with the world to garner interest and attract new customers. It’s a process that helps customers discover your brand, understand what you offer and why you’re valuable, and ultimately convince them to choose you.
There are two main types of marketing to focus on:
- Outbound: Involves actively reaching out to potential clients, but it takes more time and energy to sustain long term.
- Inbound: Requires more upfront investment but when it works, the results pay off without you needing to put in more energy or time.
Both methods will help your business grow, and which one you choose will depend on how you have your cleaning business set up, and the amount of resources available.
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Benefits of Marketing for a Cleaning Business
Marketing is a system that, when done right, drives sustained growth for your business. The biggest benefit of marketing is getting a steady stream of new customers.
Once you set up SEO, optimize your website, or run paid ads, leads will generate while you sleep, and the system works 24 hours a day, seven days a week.
Once you create the marketing system, you’ll start gathering data that will help you optimize the process. Over time, you’ll eventually drive down the cost it takes to acquire a customer, leaving you with more profit.
How To Prepare for a Cleaning Business Marketing Campaign
Getting organized within your cleaning business is the key to setting yourself up for success. Doing all the tasks yourself is going to cause burnout. Instead, you need software or a company that can help you with every aspect of the campaign.
You also need a branded style guide that includes logos, color themes, preferred fonts, tone of voice, and key messages. This will help your marketing materials stay consistent and on brand.
You’ll also want to list out your key performance indicators (KPIs) that you’ll use. These are metrics, like website traffic or conversion rate, that you’ll keep track of throughout the campaign.
Best Ways to Market a Cleaning Business
Below are some of the best methods for marketing a cleaning business. They include inbound and outbound methods, so you can test what works best for your business. In each section, you’ll get tips from our marketing team on advanced methods that anyone can use.
Local SEO
Local SEO (search engine optimization) is a process of optimizing your website and Google listing to appear in local searches for your services.
Instead of trying to rank in SEO for a general term like “cleaning business,” local SEO focuses on more specific search phrases for specific regions, like “cleaning business in Orlando.”
If you don’t want to spend endless hours optimizing all your online listings and website copy, experienced companies, like Levy Online, streamline the process to help you generate leads faster.
Promote on Social Media
Social media is one of the best marketing methods to find prospective clients for your cleaning business.
Here are the major platforms to focus on for a cleaning business:
- Facebook: Mainly used by older generations, cleaning businesses can find success creating their own local cleaning FB group that offers free cleaning advice.
- Instagram: Instagram is a visual platform, so you will want to post before and after results, and you will also want to post behind-the-scenes content to show authenticity.
- TikTok: TikTok is an incredible platform for creating and sharing quick, satisfying, cleaning videos and trending sounds.
Levy Online, a digital marketing agency, can help you set up your social media platforms quickly, with specialized teams for content creation, influencer outreach, and reporting and trend watching.
CTV and OTT Advertising
Connected TV (CTV) and over-the-top (OTT) advertising are the modern versions of traditional cable TV ads.
They run on streaming platforms, like Netflix, Hulu, and YouTube TV, which is where most people consume their content today.
Connected TV and OTT ads can appear on smart TVs, streaming boxes, or mobile devices, and give you even more targeting options than traditional TV ads.
Levy Online has been leveraging CTV and OTT advertising since the space began, using targeting parameters, adjustable budgets, and insightful reporting and analytics.
Drive Traffic With Google Ads
Google Ads are paid search listings that appear as the first result on search pages when individuals search for services, like “office cleaning near me.”
They operate under the pay-per-click model, which means you only pay when someone clicks your ad. As SEO gets more competitive and organic rankings are difficult to maintain, Google Ads is a key method to staying visible to customers with high intent.
Levy Online helps cleaning businesses get the most returns for their invested dollars by optimizing keywords, ad copy, and targeting for Google Ads.
Email and SMS Marketing
Both email and SMS marketing let you stay in touch with customers through their email inbox or their mobile device. Since these are places people check often, your messages are more likely to be seen.
Email is better for building long-term relationships by providing cleaning tips, seasonal offers, or service reminders. SMS is more relevant when offering quick promotions or informing customers about appointment updates.
Since sending emails costs next to nothing, it’s one of the most cost-effective ways to market your business.
How to Track Marketing Progress
Tracking the success of your marketing campaigns starts with the KPIs you set earlier.
Metrics like website traffic, cost per lead, and conversion rate are your compass to understanding what’s working and what’s not.
By regularly reviewing your KPIs, you will spot trends or underperforming areas where your actions aren’t meeting expectations.
We specialize in interpreting this data and making data-driven adjustments that ensure your marketing dollars are always working for you.
Marketing Your Cleaning Business
Marketing is a necessary piece of your business that will help you stand out from competitors, and keep customers knocking on your door.
Whether you work in residential, commercial, are independent, or run a small team, you need a marketing strategy that keeps your business growing.
Levy Online is your hands-on marketing professional with deep experience and a proven track record of helping cleaning businesses succeed.
Contact our team today, and get started bringing in a steady stream of clients to your business.
Let us help you get more cleaning clients with smart, scalable strategies.
FAQ
How Can You Market a Cleaning Business?
The best way to market a cleaning business is by using a combination of methods, like local SEO, social media, Google Ads, and CTV and OTT advertising.
Can Connected TV (CTV) Ads Help Promote a Cleaning Service?
CTV ads give you better targeting options for specific regions and demographics, and are a great way to promote a local cleaning service.
How Important Is SEO for a Local Cleaning Company?
Local SEO is a critical component to your marketing strategy for a cleaning company since it will help your business appear for nearby customers when searching for your services.
