Proven Tips For Marketing For Electricians And Growing Your Business

Electricians need to market their businesses to increase brand awareness, which can, in turn, increase revenue. When you actively promote yourself, home and business owners will have you in mind when they have a project that requires your expertise. Besides traditional marketing approaches, such as networking with potential customers and asking existing ones for referrals, you need to implement digital marketing strategies to increase your visibility online.

Why Marketing Is Crucial For Electricians

As an electrician, you are operating in a highly saturated market. The U.S. Bureau of Labor Statistics estimated the number of electricians in the country to be 712,580 in May 2023. This number is expected to increase with the growing population and the increased reliance on electricity, for instance, the increased adoption of smart appliances.

With the high demand and the increasing number of electricians coming into the workforce each year, the industry is highly competitive.

Therefore, it’s vital to know how to market your business to stand out. You need to choose targeted marketing strategies that will help you attain your goals.

Proven Marketing Strategies For Electricians

Marketing for electricians is different from that of other industries. Firstly, the nature of the services offered by electricians are sensitive and are often needed in emergency situations. Thus, a customer needs to be guaranteed safety and be confident the electrician they call will meet their needs quickly. 

The marketing strategies you use should showcase your expertise and trustworthiness. Here are proven marketing strategies to consider:

Local SEO Optimization

Your business needs to be visible among users in your service areas. While it’s beneficial to employ general search engine optimization (SEO) techniques to rank higher on search engines like Google and Bing, you should also focus on local SEO. This ensures the people looking for electrical services in the locations you serve see your business upon performing an online search.

One of the ways to optimize local SEO is by having a Google Business Profile (GBP). With a complete and accurate GBP, you can appear on top of local searches and Google Maps. 

Your GBP should have the business’s correct name, address, and phone number (NAP). Other details you can include are high-quality photos, a description of the business, unique attributes like veteran-owned, the specific services you offer, working hours, and reviews. You can also add a set of frequently asked questions (FAQ) to your GBP.

Using location-based keywords in your content, such as “Electrician near you” or “Emergency electrical services [city],” is also vital. If two electricians in the same geographic area have websites, and one of them uses location-based keywords, and the other uses general keywords, the former will have a high chance of appearing first on the search results page (SERP) of a local user looking for electrical services.

Not only does using location-based keywords boost your visibility, but it also builds credibility. Using such keywords, you associate your business with the city or neighborhood. Consequently, users are more likely to trust you.

PPC Advertising

Pay-per-click (PPC) advertising is essential for reaching a target audience. With this marketing approach, you will bid on keywords related to your services, such as “Electrician near you,” “Electrician in (city/neighborhood),” or “Emergency electrician near you.” 

When a user searches for your chosen keyword, your ad will appear in their SERP. If they click it, you will pay a set amount to the publisher. The ad will then direct the user to your website or social media page.

With PPC advertising, you can specify the audience you want to reach using different factors, including demographics, location, and language. For example, if you offer residential electrical services, you can specify your ads to only appear to users who search for keywords, like “Residential electrical services” or “Home construction electrical wiring.” An ad focused on residential electrical services appearing on SERPs of a user looking for a commercial service may negatively impact their success.

If your business operates 24/7 (a detail that should be included in your GBP and website), you can bid on keywords, like “24-hour electrician.” This way, your ad can appear to users who search for electrical services at any time.

Additionally, use ad extensions for click-to-call, location, and special offers to increase the possibility of a user clicking your ad.

Social Media Marketing

Engaging with potential customers on social media is a proven electrician marketing strategy. Create accounts on different platforms, including Facebook, Instagram, X, and LinkedIn. Your profiles should be optimized — open business accounts and provide a description of your services and contact information.

On your pages, you can share high-quality photos of completed projects. For example, you can post images of a home before electrical work and then follow up with after-installation photos and videos showcasing the changes.

Posting safety tips is crucial for engagement. You can post a video discussing how to prevent electrical fires or how to safely unplug appliances. 

Posting text content sharing safety advice like “Never touch electrical equipment while wet,” ”Stop using an appliance immediately if it appears to be faulty,” or “Never overload extension cords” can also increase engagement, as users can comment with questions or past experiences.

Furthermore, consider sharing images of correctly installed electrical components, damages to look out for on electrical equipment, and so on.

To maximize the benefits of social media marketing, you should be active. Post regularly to increase your visibility and respond to comments promptly. It can also help to have consistent branding on your posts. For example, the background of your text posts should be similar, most likely your business’s theme colors. This can show professionalism, and a user can easily spot your post on their feed. 

CTV Advertising With Geofencing

Connected TV (CTV) advertising is becoming popular among businesses in different industries, including the electrical one. Smart TVs and streaming platforms, like Roku, Hulu, and YouTube TV, generate revenue by displaying ads at specific times in the middle of a TV show, movie, or any other video content. Accordingly, businesses can reach audiences watching shows.

This model is different from other forms of advertising, as it shows ads based on a user’s attributes, which can be demographic, interest, and location. 

The geofencing element in CTV advertising allows advertisers to create a virtual boundary for their ads. You can choose to show your ad to users watching in particular locations only. Thus, instead of appearing on devices all over the city, your ad can only be seen by viewers in your chosen neighborhood.

One of the advantages of CTV ads is that since they appear in long-form content like a movie, the viewer can pay more attention to them than if they were watching short-form content, like reels. When someone is scrolling through short-form videos, they might not be in a position to watch an ad and know what it’s about. They want to scroll to the next piece of content. Someone watching a one-hour movie or 30-minute TV show can have more patience/time to watch an ad.

Besides, in most cases, users can’t skip CTV ads, and even when they can, they need to wait for a set amount of time to pass. Therefore, create eye-catching ads. Your ads should be informative with visual elements that highlight your services, such as “Energy-efficient upgrades” or “Emergency repairs.” 

Moreover, since CTV ads are precisely targeted, the user seeing the ad has a high chance of paying attention, as they may need electrical services based on their recent online habits that signaled the ad to appear on their device.

Need help with marketing? Explore strategies to attract more clients.

Email Marketing

Electricians need to stay connected with existing customers, as this helps build loyalty, generate repeat businesses, and generate new leads. Build an email list by having a sign-up form on your website that customers can use to join your newsletter. You can also ask customers to provide their email when booking a service or during consultations.

Further, you can use your social media to get more people to join your email list. Firstly, you can have a “Sign up for our newsletter” call to action on your profiles linked to the sign-up form on your website. You can also run contests or giveaways where people provide their email addresses. Also, when responding to comments and questions on your social media posts, you can inform users that they can obtain more information in your daily, weekly, or monthly newsletter and include a link to the sign-up form.

With an email list, you can send customers seasonal offers, maintenance tips, and service reminders. For example, you can send a new customer a welcome email thanking them for working with you and briefly describing your other services. You can also send a weekly newsletter discussing different maintenance tips to existing customers.

Your emails should be engaging to achieve your goals. For starters, use compelling subject lines to get customers to open the emails. Examples include “Get your home ready for winter with our electrical maintenance guide,” “Do you know how to protect your home from electrical hazards?” or “Special offer: free electrical safety audit.”

Ensure that you create engaging content to meet customer expectations upon opening the email. You need to keep their attention. So, your first paragraph should be compelling enough to encourage them to continue reading. Every sentence in your newsletter should be engaging.

Then, include a clear call to action. If the email is a reminder for a maintenance service, let the customer know they need to book it; if you have a promotion, let customers know how they can take advantage of it, and so forth. You want to have a high number of customers clicking the links in a newsletter. 

Encourage Online Reviews

Actively asking customers to leave feedback on your website or platforms, like Google, Yelp, or Angi, is important. As mentioned before, trust is critical when it comes to electrical services. Since customers appreciate working with someone credible and trustworthy, they usually go through reviews before hiring an electrician. 

Not having reviews can disadvantage you because a customer may choose an electrician who has been reviewed. 

You may offer satisfactory services to a customer, but they may forget to leave their feedback. They may give mouth-to-mouth feedback to the people around them, which also benefits your business, but it may limit the number of people who get to hear about their outstanding experience. That’s why you need to remind customers to leave feedback.

When customers write reviews, you should respond promptly. In your response, thank the customer for working with your business and highlight their positive experiences. If you receive a negative review from a customer, apologize for their experience and state what will be done to solve the issue.

Consider highlighting positive reviews in your marketing materials. You can put them on different pages on your website, your GBP, email marketing campaigns, and print materials.

Content Marketing

Content marketing allows you to discuss commonly asked matters in depth. You can discuss topics like “How to troubleshoot common electrical problems” or “Energy-saving tips for homeowners.” A user should be well-informed about a subject when they read your content. Consider sharing a link to your content on social media and newsletters.

There are countless electrical-related topics you can discuss. You can even ask customers to comment on your social media pages about what they would like to learn. Other than blogs, different formats of content to create are videos, infographics, how-to guides, and frequently asked questions (FAQ).

Content marketing can also help you appear on top of SERPs by employing the right SEO strategies. These include using relevant keywords, having compelling headlines, and creating engaging content. 

How To Measure Marketing Success

It’s important to know if your marketing efforts are yielding results. Consequently, you can keep investing in those that are working and change those that aren’t.

So, how can you measure marketing success?

The good thing about digital marketing strategies is they provide measurable results. You can track key metrics that can help you assess how your marketing approaches are performing. Examples of those metrics are website traffic (the number of visitors to your website), click-through rates on ads (the percentage of people who see an ad and click on it), and lead generation (how many leads are generated from different channels, such as your website contact form or social media ads). You can even measure the number of visitors to your website who take a desired action, such as booking a service (conversion rate).

Electrician Marketing With Levy Online

Levy Online is passionate about marketing for electricians. We help electricians market their businesses to their target audience by offering quality SEO services, local SEO services, and social media marketing services, among other services. Our specialists will help you assess different marketing approaches to choose those that will work for your business.

Contact us today to market your business effectively.