Top Eight Pest Control Marketing Strategies To Attract New Clients

As a growing pest control business, you’re hearing the same repeated methods to get your business in front of customers, but it’s not helping cut through the noise. Bigger brands have more resources to post more, spend more on advertisements, and overshadow your smaller business.

To compete with competitors, you need a smart marketing strategy that streamlines resources and helps you compete at scale.

This article walks you through the most effective marketing strategies for pest control businesses that are working right now to attract clients and grow faster.

1. Embracing the Impact of CTV/OTT Advertising

Connected TV (CTV) and over-the-top (OTT) advertisements are among the biggest opportunities for pest control businesses, and few competitors are taking advantage of it.

The way it works is that CTV and OTT ads appear on platforms like Hulu, Roku, and on devices like smart TVs and gaming consoles. They are quickly replacing traditional TV ads since most people are cutting ties with cable and sticking with streaming services.

The ads are highly targeted with demographics like zip code, interest, and behavior, so you can reach your exact audience while they are comfortably sitting in their home.

Levy Online has been at the forefront of CTV and OTT advertising from the very beginning. Our team knows how to leverage the platforms for maximum results.

2. Engaging with Social Media and Content Marketing

Social media and content marketing are the only other marketing strategies as powerful as CTV and OTT.

They are both low-cost but have high potential for reaching your audience at a mass scale. You need to start by identifying what platforms your audience uses the most.

Once you have a platform set, double down on consistent and high-quality content. Sharing pest-prevention tips, before and after photos from recent jobs, or behind-the-scenes videos of your team in action will keep audiences engaged.

Social media and content marketing build trust with your audience, and keep your business at the top of mind.

3. Identifying Your Audience

Before you start implementing the proven strategies in this article, you need to know exactly who you’re talking to and targeting.

Are your potential clients homeowners dealing with ants in the kitchen, commercial clients who need monthly pest control contracts, or property managers or real estate professionals who need fast, reliable service during tenant turnovers.

Establishing who your audience is and their unique behaviors, needs, and decision-making timelines will inform every marketing message you craft.

4. Building a Strong Online Presence

Most of your future clients are spending their time online scrolling their phones or searching for solutions to their problems on Google.

You need a presence online with digital advertising so when people are connected, you can show up right on their screens.

A website gives you a great chance to get in front of your audience by optimizing it for SEO and starting a blog that can rank you in the top spot in Google searches.

5. Leveraging Local SEO and a Google Business Profile

You want your business showing up first when someone searches “pest control near me,” and focusing on local SEO is how you get ranked.

Local SEO and your Google Business Profile will impact how people see you on their Google Maps, and when searching for solutions to their pest control needs.

To optimize your profile for more views, make sure your name, address, and phone number (NAP) are consistent across any and all online listings.

Also, update your Google Business Profile with geo-targeted keywords in the description like “rodent control in Phoenix,” or “termite inspections in Dallas,” to show up for the right searches.

6. Harnessing the Power of Customer Reviews and Reputation Management

Trust is everything in a pest control business and potential clients need to know you’re reliable, responsive, and produce results.

The first place your potential customers check is your online reviews. A strong reputation from other authentic reviews can be the deciding factor between you and a competitor.

To encourage more people to talk about their good experiences with your brand, set up an automated follow-up email or text, and ask them to leave feedback on Google or Yelp.

Take the best reviews you get and display them on your website and social media to showcase real proof.

7. Implementing Referral Programs and Partnerships

A guaranteed way to attract new pest control clients is through the people who already trust you. Referral programs and partnerships tap into the inherent trust by turning your satisfied clients into your very own brand ambassadors.

A referral client essentially rewards a past client for sending new business your way. Partnerships work similarly, but with other businesses. Think of real estate agents who sent clients to you or property managers who need a building managed. 

You can create your very own program by starting with a simple referral form on your website with a trackable code. Whenever someone refers a friend, they’ll use the code and you can reward them for the referral.

8. Monitoring and Optimizing Marketing Efforts

Successful marketing strategies are not built by setting up a system and just letting it run on its own. You need a continuous process of testing, learning, and improving your efforts to get the results you want.

Monitor key metrics like cost per lead or conversion rate to see if your campaigns are working and what you need to do to improve results.

A/B testing is another simple but powerful tool. It works by testing two versions of the same ad, landing page, or email to see which one performs better.

By continuously fine-tuning your marketing strategies over time, you’ll create a marketing strategy that brings in more clients more efficiently, and at lower prices.

Craft a Comprehensive Marketing Strategy With Levy Online

A data-driven and smart marketing strategy will separate your pest control business from competitors who continue to use outdated methods. When you commit to building your brand and connecting with the right audience, your business will be the first one clients think of when pest control problems arise.

Marketing is about making it easy for customers to choose you, and that’s where Levy Online helps. With deep experience helping service-based businesses grow, we will help you develop a full-scale marketing plan designed to achieve your specific business goals.

Contact our team today to start building a marketing strategy that drives lasting growth.