The Best Landscaping Marketing Strategies To Stand Out From Competitors

Landscaping marketing can pose challenges to business owners. One of them is generating quality leads. When advertising your business, you should target homeowners — people who are likely to need your services. Investing in a marketing approach only for it to be viewed mainly by renters can result in a low conversion rate.

Levy Online is experienced in helping landscaping businesses catch the attention of potential customers. Our specialists will ensure you are well-informed about the marketing approaches that encourage users to take the desired action.

Landscaping Marketing Tactics To Attract Local Clients

Since landscaping is primarily a localized service, you need to focus on attracting local clients. That’s why our company offers local search engine optimization (SEO) services. We are dedicated to helping businesses get more calls from potential clients.

You can catch the attention of local clients using different marketing strategies, the first one being creating/claiming a Google Business Profile. When a user searches for landscaping services on Google Search or Maps, Google will list the GBPs of businesses near the location of the user on the search results. You want to be among the businesses that appear.

It’s vital to optimize your GBP to increase the chances of a customer contacting you. Your GBP should have the business’s accurate name, address, and phone number. You also need to provide information about the services you offer and the service areas, and include high-quality photos of your work. It’s also recommended to include reviews on your GBP to build trust and credibility to help customers make informed decisions.

Optimizing your website is also essential in attracting local clients. Using local keywords, such as “landscaping services in city Y,” helps search engines identify your website as relevant to a user’s search query related to landscaping in city Y. Accordingly, they will rank it in local search engine results pages (SERPs).

If you offer services in different service areas, you should have location-specific pages on the website. Each page should provide information related to the specific location using relevant keywords. For example, if you provide services to neighborhoods V and W in city Y, you need a landing page for each. 

Another way to make your brand known to local clients is through link building. You may be wondering, “What is link building?”

Link building involves getting a local website to link to your site. You can write a guest post for a business offering home services, such as a home renovation company or real estate agency, and then link your website on the blog. You can also acquire backlinks from local directories, such as Yelp, Angi, and Houz, or a local media publication.

Ensure you get backlinks from high-authority local websites to signal search engines that your website is relevant to local searches. Always monitor your backlinks to know which websites are linking to yours. This way, you can discover opportunities for more valuable backlinks and identify and solve potential issues, like low-quality backlinks from spam websites.

So, if you were asking, what is local SEO? This section has summed it up. 

Any marketing effort employed to increase a website’s rankings on local SERPs can be considered local SEO. Our experts will help you determine the landscape advertising strategies that will yield the best results for your business.

Search Engine Optimization

Unlike local SEO, which attracts local clients, SEO focuses on improving your website’s visibility across a broader audience. Our specialists will employ reliable SEO tactics to help your company be recognized in the industry. We will do keyword research for broader terms, improve your website’s user experience, and build backlinks from renowned sites.

Social Media Marketing

Leveraging social media can help you reach a broader audience. Many homeowners use social media platforms to find landscaping companies because they get to see their work. They can learn more about how a company provides their services before even contacting it. Therefore, it’s vital to post on social media. 

Since most landscaping content involves visual storytelling, you can focus on Instagram, Facebook, and TikTok. These platforms are excellent for visual content. You can post before and after photos and videos, share industry news, and provide maintenance tips. YouTube is a great platform for posting long-form educational videos and project tutorials, helping to showcase your expertise.

Ensure you engage with your customers to build a community. If a client leaves a comment or a direct message, respond to it on time. You can also run polls or contests for discounts to encourage engagement. 

Our social media services help landscaping businesses create personal connections with existing and potential customers.

To increase visibility on social media, consider using ads, which involves paying platforms to display your ads to your target audience based on demographics, locations, interests, and behavior. This option can help you get your ad in front of people who are actively looking for your services. Consequently, it can increase your conversion rate optimization rates.

We offer several digital advertising services, including social media ads, search ads, and programmatic ads, among others.

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising involves publishing ads on various platforms and paying when a user clicks any of your ads. It’s a cost-effective approach that can substantially increase your website’s visibility. Learn more about this marketing solution from our experts.

CTV Advertising

Connected TV (CTV) is a TV that can access the internet and stream video content. These include smart TVs and traditional TVs connected to external devices, like Amazon Fire TV, Apple TV, a gaming console, or Roku. Businesses can display ads on CTVs when a user is watching a movie, TV show, or any other video content. This is called CTV advertising.

Businesses can also place ads when a user is streaming on any device, including CTVs, laptops, phones, and tablets. This is called over-the-top (OTT) advertising. Therefore, CTV advertising is a type of OTT advertising.

CTV advertising offers precise targeting. You can choose to show your ads to only homeowners. Ad tech companies usually gather data from users’ TVs. From this data, they can identify homeowners and renters. For instance, using location data, CTV advertisers can identify users in areas with a high concentration of homeowners, and, in turn, display ads to such households.

You can also display your ads to users who have recently searched for the services you offer or visited websites related to landscaping. Moreover, you can use demographic information, including age and income, to target households. Thus, reliable OTT advertising services can help you get the attention of the specific household you are targeting.

Stop wasting ad spend on renters. Let’s target real homeowners.

Traditional Marketing

Traditional marketing methods are effective for businesses that provide home services, including landscaping. Thus, consider using direct mail campaigns, print ads, newspaper inserts, and business cards. You can also attend local events to network with homeowners who might need your services or businesses to earn backlinks. 

It can be beneficial to have a referral program, in which you incentivize existing clients to refer you to new clients in exchange for discounts or gift cards. Don’t forget to request customers to give word-of-mouth referrals.

Additionally, your team being dressed in branded uniforms when working on projects can help people in a neighborhood identify your business. Using vehicle wraps is another great way to increase brand awareness.

Landscaping marketing gives a competitive advantage when appropriate strategies are employed. Since you offer a home service, customers need to view you as a trustworthy and credible company. Effective marketing approaches can help you attain that. 

Levy Online has specialists skilled in providing different marketing services that can help you catch the attention of your target audience.