If you want to drive local business by using a location-based strategy, most marketing professionals agree that the easiest way to get started is to create a Google My Business listing. Once you have that established, there are several ways to use this tool to optimize your online presence and get more traffic to your business.
What is Google My Business?
Google My Business, also referred to as GMB by digital marketing professionals, is a free tool from Google specifically designed for local business exposure. This is a location-based tool that helps people in the area find you when they’re searching for services or products that you provide. Once you create your GMB listing, a Google Maps location syncs up with Google Search to increase searchability and make your business easily accessible.
GMB also provides a place for you to post information about your business, including a summary of what you do, hours of operation, contact info, online reviews, and answers to frequently asked questions. Depending on what type of business you have, you can also include more detailed information like your menu, product descriptions, and links to social media profiles. Here are five marketing tips to help you with your Google My Business listing:
1. Don’t Ignore the Value of Google My Business
Don’t assume just because you have a website that you have a strong online presence. GMB is an incredibly powerful tool that gives your company a verified public profile on the world’s most used search engine, Google. Because Google My Business is a free tool, it adds so much value to your online presence without having to pay anything for the service.
2. Make Sure Your GMB Information is Accurate
Once you have your GMB listing established, know that this information is highly visible to people searching for your business or whatever product or service you provide. With that in mind, you want your listing to be as complete and accurate as possible. Verify that your contact info is correct and all the data included is exact. You want potential customers to have as much detail as possible, so the more info the better when it comes to GMB.
3. Use All Available Features of the GMB Tool
Other than providing a place for your business hours to live, GMB has several features that can help potential customers find you. You can add images, posts, product descriptions, a list of services, and more, with new features being tested all the time. The more thorough your GMB listing is, the more information Google has to match your business with people searching for what you provide.
4. Include Important Keywords in Your Listing
You may have heard of SEO and optimizing your website to improve your rankings in search results. The same can actually be done with your GMB. If there are relevant keywords or search phrases that you want your business to rank for, it’s a great strategy to include these in your GMB listing. The direct link to your website is also included in your listing, so you have the potential to drive more traffic to your homepage with this approach.
5. Regularly Monitor Customer Reviews
When customers or clients review your business on Google, it will be visible on your GMB listing. As a rule, it’s always best practice to respond quickly and constructively to online reviews, whether they are bad or good. It shows that your company cares about its customers and the feedback they are giving. For this reason, be sure to check your GMB listing often and regularly. If you are faced with unfavorable remarks, we’ve put together a guide on how to respond to negative reviews that can help you communicate in the most productive ways.
Although Google My Business is a free tool, it can take some time and energy to keep up with everything. If you need help with your posts, reviews, and keeping everything up to date, it’s a good idea to look into local SEO services that use a combination of tactics to increase local online exposure for your business. Digital marketing professionals can also analyze your GMB insights, including how customers are finding your lisiting, where customers find you on Google, customer actions, direction requests, phone calls, and more, to help you understand how customers are interacting with your listing.
If you’d like to learn about the local SEO services we offer and how we can help with your GMB listing, contact Levy Online today! We have a dedicated team that works exclusively with local SEO strategies to help get your business the robust online exposure it deserves.