Digital marketing is becoming a leading approach for restaurants to reach a wider audience, and this is expected to continue growing. With the advancement and prevalence of the digital landscape, a restaurant without an online presence may be missing out on business substantially. Digital marketing for restaurants allows restaurant owners to put their brand in…
Search engine optimization (SEO) is a vital strategy all businesses with an online presence should use. SEO determines how your website appears in the search engine result pages and where it ranks. Ideally, all companies want to be on page one of the search results; the closer to the top, the better. Another vital aspect…
The debate between structured data vs. unstructured data has been ongoing for some time now. Unstructured data is flexible; it does not have a predefined structure. Its flexibility allows businesses to collect a wide range of data, including patterns in customer behavior, which can be stored in different formats, a quality webmasters have appreciated for…
Picture this: your restaurantโs ad streaming on TV screens in homes just minutes away! With CTV/OTT advertising, youโre not just reaching an audienceโyouโre reaching the right audience. Combined with geofencing, you can focus your ads on local households, ensuring your message connects with diners who are most likely to visit. What Is CTV/OTT? Before diving into…
Great food and ambiance arenโt enough to succeed in todayโs competitive restaurant market. Without effective advertising and marketing strategies, you could miss out on the foot traffic your restaurant deserves. To stand out, clearly define your concept, target the right audience, and showcase why your restaurant is a must-visit. Letโs explore how to optimize your…
Local search engine optimization (SEO) is the practice of optimizing a businessโs website and social media pages to rank higher in Search Engine Results Pages (SERPs) for people searching locally. Since restaurants primarily target local customers, restaurant owners should understand how to maximize the benefits of local SEO. Local SEO for restaurants can increase online visibility,…
The AI takeover is infiltrating every part of marketing, turning complex strategies into smarter, more efficient processes. In marketing, AI refers to using machine learning and data analysis to automate tasks, predict trends, and deliver highly personalized experiences. In this article, you’ll explore how AI redefines marketing strategies and why you must embrace its potential….
Social media has become the main avenue for businesses looking to gain a bigger audience and more customers. It’s where most people spend their time and how they consume content. The time for TV, newspapers, and magazines has passed its prime, and audiences are choosing to follow short-form videos, influencers, and Artificial and Virtual Reality…
As of 2025, video is the most consumed online content format. In late 2024, Wyzowl did a study with 205 respondents, including marketing professionals and online consumers. The survey revealed that 89% of businesses use video as a marketing tool and 95% of video marketers see video as an important part of their overall strategy. …
The continued evolution of digital platforms, streaming content, and devices, as well as how people consume media, is constantly evolving. Many people have parted ways with traditional TV and cable TV, meaning advertisers are missing out on reaching audiences. With the rise of streaming services, connected TV (CTV) is quickly becoming a vital contender businesses…
