With Google Ads Smart Campaigns, you can now manage your ads with minimal effort using AI-powered features. Want to run a Smart Campaign for your business? What Is a Smart Campaign in Google Ads? In 2019, Google rebranded Adwords Express as Smart Campaigns. This type of Google Ad helps automate many of the features used…
Local SEO is a practice that optimizes a business’s online presence to rank higher in local search results. Like other search engine optimization (SEO) strategies, the goal is to rank a website on top of search engines such as Google and Bing. However, with local SEO, the focus is on catching the attention of users…
Link building is a search engine optimization (SEO) strategy that involves getting other websites to link to your website. This way, visitors of those websites can be directed to yours. Search engines, like Google, view websites that are linked by others as authoritative. Your website may be considered to have valuable content if others are…
Electricians need to market their businesses to increase brand awareness, which can, in turn, increase revenue. When you actively promote yourself, home and business owners will have you in mind when they have a project that requires your expertise. Besides traditional marketing approaches, such as networking with potential customers and asking existing ones for referrals,…
One of the advantages of being a plumber is that your services are required in homes and businesses, which means anyone can be your client. However, you are also competing with hundreds of thousands of other plumbers. Consequently, it’s vital to know the best ways to stand out. Marketing your business by building a strong…
Restaurant marketing strategies are crucial in putting a restaurant in front of potential diners. You need to choose marketing approaches that meet your business’s needs and goals. Not all strategies will communicate your unique offerings as you intend or help you reach a target market. Tailoring marketing campaigns to the uniqueness of your business is…
Digital marketing is becoming a leading approach for restaurants to reach a wider audience, and this is expected to continue growing. With the advancement and prevalence of the digital landscape, a restaurant without an online presence may be missing out on business substantially. Digital marketing for restaurants allows restaurant owners to put their brand in…
Search engine optimization (SEO) is a vital strategy all businesses with an online presence should use. SEO determines how your website appears in the search engine result pages and where it ranks. Ideally, all companies want to be on page one of the search results; the closer to the top, the better. Another vital aspect…
The debate between structured data vs. unstructured data has been ongoing for some time now. Unstructured data is flexible; it does not have a predefined structure. Its flexibility allows businesses to collect a wide range of data, including patterns in customer behavior, which can be stored in different formats, a quality webmasters have appreciated for…
Picture this: your restaurant’s ad streaming on TV screens in homes just minutes away! With CTV/OTT advertising, you’re not just reaching an audience—you’re reaching the right audience. Combined with geofencing, you can focus your ads on local households, ensuring your message connects with diners who are most likely to visit. What Is CTV/OTT? Before diving into…
