AI search is rewriting the rules of online discovery. Users no longer scroll through ten blue links. They get AI generated answers pulled straight from web content, and if your brand isn’t part of those responses, a growing chunk of your audience will never find you. Here’s the number that should get your attention: in…
To show up in ChatGPT answers, you need content that is well-structured, authoritative, and written to directly answer the questions your audience is asking. ChatGPT answers are the AI-generated responses people get when they type a question into ChatGPT or similar AI platforms. Unlike traditional search engines that hand you a list of ten blue…
Digital PR is all about how you use the internet to raise a brand’s profile – think online publications, social media sites, blogs and search engines. It’s a mix of traditional PR and digital tech to get your brand out there, build relationships with online folks and influence how they see you through targeted and…
Ecommerce SEO has taken a major leap forward in 2026 & shifted towards Generative Engine Optimization (GEO) & conversational, entity-based search. With a majority of all traffic on ecommerce websites coming from organic search, having the right SEO strategies in place is a must for driving more traffic and outclassing your competitors in an increasingly…
Website optimization is the process of improving various aspects of a website to enhance their overall performance and effectiveness. Itโs not about one thing; itโs a holistic approach. The key aspects of website optimization are search engine optimization (SEO), user experience (UX), and conversion. A good-performing website considers all of these aspects. Levy Online has…
PPC, or pay-per-click advertising, is when you run an advertisement on a platform and pay for the number of clicks, impressions, or goals you accomplish. It’s one of the fastest ways to get your business in front of potential customers. Local businesses and e-commerce businesses can use PPC to test products, services, and marketing messages…
B2B (business-to-business) marketing can be challenging to master because of the type of audience and demographic it is meant for. For 2026 and beyond, it is much more than completing transactions with other businesses. Instead, it is about building and fostering lasting relationships through technology and data. It is vital to understand what B2B marketing…
Are you pouring money into marketing campaigns for tons of viewers but none of them are turning into paying customers? Youโre not alone. Many businesses launch ads, post content, or invest in tools without understanding how to track them effectively so they translate into actual profit. Thatโs where return on investment (ROI) comes in. This…
Website migration is the process of moving a website from one environment or platform to another. Examples include changing the domain name, moving from one web hosting provider to another, upgrading from the HTTP protocol to HTTPS, moving from one Content Management System (CMS) to another, and restructuring a siteโs design or content. While website…
How you organize content on your website matters. Content strategy experienced a paradigm shift with the introduction of topic clusters. With this approach, related topics on a website are grouped around a central (pillar) page. This form of organization has existed for years, but formalizing and popularizing the pillar page, along with linking more detailed…
